CIM Revision Cards : Strategic Marketing in Practice (Official CIM Revision Cards)

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. • Written specifically for revision purposes therefore only featuring the key concepts that need to be learned • Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information • Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Strategic Marketing in Practice......Page 2 Table of Contents......Page 4 Preface......Page 5 Unit 1: Introduction to Strategic Marketing in Practice......Page 6 Unit 2: What is meant by Case Study Analysis ?......Page 15 Unit 3: Understanding the direction and management of marketing activities......Page 38 Unit 4: Contemporary Marketing Issues......Page 50 Unit 5: Effective Customer Orientation......Page 79 Unit 6: The Examination......Page 98 Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the "CIM Coursebook" and MarketingOnline website to provide a suite of products to support the CIM qualifications. Covers the module of Strategic Marketing in Practice. This book contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.