CIM revision cards Marketing Planning 05 06 (Official CIM Revision Cards)

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. \* Written specifically for revision purposes therefore only featuring the key concepts that need to be learned \* Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information \* Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications front cover......Page 1 copyright......Page 3 Table of Contents......Page 4 Preface......Page 5 Unit 1: Introduction to Marketing Planning......Page 6 Unit 2: The Marketing Audit......Page 18 Unit 3: Marketing Planning, Implementation and Control......Page 28 Unit 4: Promotional Operations......Page 41 Unit 5: Product Operations......Page 54 Unit 6: Price Operations......Page 68 Unit 7: Place Operations......Page 76 Unit 8: Managing Marketing Relationships......Page 89 Unit 9: International Marketing......Page 99 Unit 10: Industrial, Business-to-business FMCG and Services Marketing......Page 109 Unit 11: Not-for-profit, SMEs and Virtual Marketing......Page 123 front cover; copyright; Table of Contents; front matter; Preface; body; Unit 1: Introduction to Marketing Planning; Unit 2: The Marketing Audit; Unit 3: Marketing Planning, Implementation and Control; Unit 4: Promotional Operations; Unit 5: Product Operations; Unit 6: Price Operations; Unit 7: Place Operations; Unit 8: Managing Marketing Relationships; Unit 9: International Marketing; Unit 10: Industrial, Business-to-business FMCG and Services Marketing; Unit 11: Not-for-profit, SMEs and Virtual Marketing. The Marketing Planning module within the Professional Diploma, formerly known as the Advanced Certificate has a very clear focus and is based upon four key elements overall: 1. The marketing plan and its organizational and wider marketing context (15 per cent) Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the "CIM Coursebook" and MarketingOnline website to provide a suite of products to support the CIM qualifications.