CIM Revision Cards: Marketing Planning 04 05 (Cim Revision Cards)

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. • Written specifically for revision purposes therefore only featuring the key concepts that need to be learned • Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information • Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. Written specifically for revision purposes therefore only featuring the key concepts that need to be learned CIM Revision Cards: Marketing Planning......Page 2 Table of Contents......Page 4 Preface......Page 5 Introduction to Marketing Planning......Page 6 The Marketing Audit......Page 18 Marketing Planning, Implementation and Control......Page 28 Promotional Operations......Page 41 Product Operations......Page 54 Price Operations......Page 68 Place Operations......Page 76 Managing Marketing Relationships......Page 89 International Marketing......Page 99 Industrial, Business-to-usiness FMCG and Services Marketing......Page 109 Notor-rofit, SMEs and Virtual Marketing......Page 123 Designed specifically with revision in mind, these Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams. A clear, carefully structured layout aids the learning process and ensures that the key points are covered in a succinct and accessible manner. Marketing strategy - a strategy indicating the specific target markets and the types of competitive advantages that are to be developed and exploited (Dibb, Simkin, Pride and Ferrell, 2001)