CIM Revision Cards:Marketing Management in Practice 05 06 (Cim Revision Card)

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications Marketing Management in Practice......Page 2 Table of Contents......Page 4 Preface......Page 5 Unit 1: Management and marketing Roles......Page 8 Unit 2: Recruiting the Team......Page 24 Unit 3: Developing the Team......Page 41 Unit 4: Project management......Page 61 Unit 5: Managing Change......Page 71 Unit 6: Market Research......Page 75 Unit 7: Developing Marketing Plans......Page 93 Unit 8: Marketing Communications and Customer Service......Page 107 Bibliography......Page 124 CIM Revision Cards; Marketing Management in Practice; Unit 1: Management and marketing Roles; Unit 2: Recruiting the Team; Unit 3: Developing the Team; Unit 4: Project management; Unit 5: Managing Change; Unit 6: Market Research; Unit 7: Developing Marketing Plans; Unit 8: Marketing Communications and Customer Service; Bibliography; Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the "CIM Coursebook" and MarketingOnline website to provide a suite of products to support the CIM qualifications.