CIM Revision Cards: Marketing Environment 04/05 (Cim Revision Cards)

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications CIM Revision Cards: Marketing Environment......Page 2 Table of Contents......Page 4 Preface......Page 5 The Nature of the Organization......Page 6 The Microenvironment......Page 23 Analysis of the competitive environment......Page 35 The Macroenvironment......Page 49 The Demographic Social and Cultural Environment......Page 60 The Economic and International Environment......Page 73 The Political and Legislative Environment......Page 87 The Technical and Information Environment......Page 99 Environmental Information Systems......Page 112 Designed for revision, this book aims to provide concise information to assist students in passing the CIM exams. It features key concepts and includes diagrams and bulleted lists to ensure that the key points are displayed. CIM defines marketing as: " The management process which identifies, anticipates and supplies customer requirements efficiently and profitably. "