CIM Revision Cards: Marketing Communications 04 05 (Cim Revision Cards)

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned* Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information* Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised CIM Revision Cards: Marketing Communications......Page 2 Table of Contents......Page 4 Preface......Page 5 Introduction to Marketing Communications......Page 6 Marketing Communication Mixes......Page 21 The Marketing Communications Industry......Page 36 Relationships and Marketing Communications......Page 48 Marketing Channels......Page 64 Communication Strategies and Planning......Page 75 Media......Page 88 Evaluating Communications Effectiveness......Page 101 Designed for revision, this book aims to provide concise information to assist students in passing the CIM exams. It features key concepts and includes diagrams and bulleted lists to ensure that the key points are displayed. Shannon and Weaver's simple model of communication (1958) shows the various stages of the communication process