CIM Revision card: Marketing Environment 05 06 (Cim Revision Card)

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications

designed Specifically With Revision In Mind, The Cim Revision Cards Provide Concise, Yet Fundamental Information To Assist Students In Passing The Cim Exams As Easily As Possible. A Clear, Carefully Structured Layout Aids The Learning Process And Ensures The Key Points Are Covered In A Succinct And Accessible Manner. The Compact, Spiral Bound Format Enables The Cards To Be Carried Around Easily, The Content Therefore Always Being On Hand, Making Them Invaluable Resources No Matter Where You Are.

features Such As Diagrams And Bulleted Lists Are Used Throughout To Ensure The Key Points Are Displayed As Clearly And Concisely As Possible. Each Section Begins With A List Of Learning Outcomes And Ends With Hints And Tips, Thereby Ensuring The Content Is Broken Down Into Manageable Concepts And Can Be Easily Addressed And Memorised

* Written Specifically For Revision Purposes Therefore Only Featuring The Key Concepts That Need To Be Learned
* Carefully Designed To Enable Points To Be Easily Extracted And Memorised Without Clouding Them In Additional Information
* Accompanies The Cim Coursebook And Marketingonline Website To Provide A Complete Suite Of Products To Support The Cim Qualifications

Marketing Environment......Page 2 Table of Contents......Page 4 Preface......Page 5 Unit 1: The Nature of the Organization......Page 6 Unit 2: The Microenvironment......Page 23 Unit 3: Analysis of the competitive environment......Page 35 Unit 4: The Macroenvironment......Page 49 Unit 5: The Demographic Social and Cultural Environment......Page 60 Unit 6: The Economic and International Environment......Page 73 Unit 7: The Political and Legislative Environment......Page 87 Unit 8: The Technical and Information Environment......Page 99 Unit 9: Environmental Information Systems......Page 112 CIM Revision Cards; Marketing Environment; Unit 1: The Nature of the Organization; Unit 2: The Microenvironment; Unit 3: Analysis of the competitive environment; Unit 4: The Macroenvironment; Unit 5: The Demographic Social and Cultural Environment; Unit 6: The Economic and International Environment; Unit 7: The Political and Legislative Environment; Unit 8: The Technical and Information Environment; Unit 9: Environmental Information Systems. Part of the "Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook" series, this title is written for the Marketing Environment module and endorsed by CIM. It contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. Provides a concise and fundamental information to assist students in passing the CIM exams. Presented in a compact, spiral bound format, this work features diagrams and bulleted lists to ensure that the key points are displayed. It includes a list of learning outcomes, hints and tips which are presented in each section. Designed specifically with revision in mind, these cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner Intended to provide fundamental information to assist students in passing the CIM exams. This work accompanies the "CIM Coursebook" and MarketingOnline website to provide a suite of products to support the CIM qualifications.