Chinese Soft Power and Public Diplomacy in the United States

This book explores Chinese soft power and public diplomacy, and the way that it has played out in the context of the US-China relationship. As tensions between the two countries have grown in recent years, Chinese foreign policy has oscillated between confrontation and conciliation. In this work, which integrates all facets of China’s public diplomacy especially towards United States, the author explores the past and future of Chinese soft power, in a text that will interest diplomats, scholars and journalists. Preface Acknowledgments Contents About the Author Abbreviations List of Tables 1 Introduction 2 Conceptualizing Soft Power and Public Diplomacy Introduction Diplomacy and Public Diplomacy Soft Power and Public Diplomacy Chinese View of Soft Power Sources of Chinese Soft Power Public Diplomacy of China Chinese View on Public Diplomacy Models of Public Diplomacy Integrated Public Diplomacy Descriptive Integrated Public Diplomacy Conclusion 3 From ‘Rise of China’ to ‘Peaceful Development’: An Analysis of Competing Discourses Introduction Western International Relations Theory and the ‘Rise of China’ Liberalism and the Rise of China Constructivism and the Rise of China ‘Rise of China’ and United States Foreign Policy toward China: 1972–2022 Debate on the Rise of China in Chinese International Relations Theory ‘Rise of China’ to Peaceful Development: 1995–2019 Conclusion 4 China’s Mediated Public Diplomacy in the United States Introduction Chinese Mediated Diplomacy China’s Strategy for Mediated Public Diplomacy China’s Mediated Public Diplomacy through Broadcast Media in the United States Chinese Social Media Outreach in the United States Chinese Digital Diplomacy United States Footprints of Chinese Apps in United States Conclusion 5 China’s Nation Branding in the United States Nation Branding Public Diplomacy and Nation Branding China and Nation Branding Chinese Drive to Image Improvement Through Nation Branding China’s Advertisements Campaigns in the United States Outbound Activities Inbound Activities Conclusion 6 China’s Relational Public Diplomacy in the United States Relational Public Diplomacy China’s Relationship-Building Initiatives in the United States Chinese Cultural Diplomacy Confucius Institutions (CIs) Confucius Institutions CIs in the United States Cultural Goods Export Chinese Leadership Visits to the United States Sister Cities Diplomacy Diaspora Diplomacy Exchange Programs Conclusion 7 Impact of China’s Soft Power and Public Diplomacy in the United States: An Assessment How Does American Public View China? Conclusion Bibliography Index