China’s Publishing Industry in the Era of Big Data (Research Series on the Chinese Dream and China’s Development Path)

This book introduces Chinas current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation. Based on the calculation for the first time, the book and overall size of the content data of publications in China, the book presents 15 cases of Chinese publishers looking for opportunities to develop business, using the technology of big data and Internet. For global readers, it may help to build an overview on China's publishing industry and business innovation cases of media companies. . Series Preface 6 Preface 8 Contents 10 1 Existing Data in Traditional Publishing Industry 12 1.1 Types of Data in Traditional Publishing Industry 15 1.2 Volume of Data in Traditional Publishing Industry 17 1.3 Use of Data in Traditional Publishing Industry 34 Reference 36 2 Big Data in the Internet Industry and Other Emerging Industries 37 2.1 Main Types of Big Data 38 2.2 Big Data Volume 40 2.3 Use of Big Data 42 References 55 3 Characteristics of Data in the Traditional Publishing Industry and Emerging Industries Including the Internet Industry 56 3.1 Characteristics of Data in the Traditional Publishing Industry 57 3.2 Characteristics of Big Data in the Internet Industry 58 3.3 A Comparison of Data in the Traditional Publishing Industry and Big Data in the Internet Industry 60 Reference 63 4 The Impact of Big Data on Traditional Publishing 64 4.1 The Great Impact of the Internet on Traditional Publishing 65 4.2 The Impact of Big Data on the Traditional Publishing Industry 66 4.3 The Impact of Big Data on Content Production and Marketing in the Publishing Industry 69 References 85 5 Response Attempts of Traditional Publishing Industry to Emerging Industries Such as Internet 86 5.1 Attempts of Big Data Applications of Traditional Publishing Industry 87 5.2 Big Data Application Cases of Emerging Digital Content Industry 141 5.3 Role of Traditional Publishing Industry in Big Data Application 201 6 Thoughts and Suggestions on Development of Publishing Industry in Age of Big Data 208 6.1 Industry Level: Change Ideas Effectively 208 6.2 Enterprise Level: Rational Response to Big Data with Demand as Orientation 212