China's Outbound Tourism (Contemporary Geographies of Leisure, Tourism and Mobility)

The People’s Republic of China has changed from a country which actively discouraged tourism into one of the major source markets for the international industry; the 35 million Chinese travelling across the border in 2005 are merely the tip of the iceberg. China’s Outbound Tourism is the first book on this major development and has been written using a multitude of sources from China and around the world. The topic is approached from many angles, using methods from the fields of economics, political sciences, sociology and cross-cultural studies. The book explains the economic and social background of the surge in tourism and the changes in policy in the country since 1949, when it moved from prevention through controlled development to encouragement of outbound travels. Throughout the book, facts and figures are given for the global development as well as in-depth information about China’s key destinations. The growing importance of tourists from China is however not just a question of quantity; the text explains the features which distinguish their travel motivations and behaviours from ‘western’ and Japanese tourists, and the consequences for product adaptation and marketing methods for destinations interested in attracting and satisfying Chinese tourists. Arlt’s groundbreaking book cannot be ignored by professionals, academics and students of tourism and leisure; it offers fresh insight into the topic and indicates some of the future lines of development in this area. "The People's Republic of China has changed from a country that discouraged tourism as a useless bourgeois activity into one of the major source markets for international tourism. In excess of 30 million Chinese travelled across the border in 2005, they are only the tip of the iceberg of the Chinese who have acquired the taste, money and freedom for international travel." "China's Outbound Tourism is the first book written about this major development using a multitude of sources from China and around the world. The topic is approached from many angles, using methods from the fields of economics, political sciences, sociology, semiotics and cross-cultural studies. The book explains the economic and social background of the surge in tourism in China and the changes in tourism policy in China since 1949, which moved from prevention through controlled development to possibly encouragement of outbound travels of Chinese citizens." "This book offers fresh insight into the fact that already one-quarter of all international tourists are coming from non-western countries and mainly from Asia. China's Outbound Tourism indicates some of the future lines of development in this area before concluding with a look into the future of tourism."--Résumé de l'éditeur "The People's Republic of China has changed from a country that discouraged tourism as a useless bourgeois activity into one of the major source markets for international tourism. In excess of 30 million Chinese travelled across the border in 2005, they are only the tip of the iceberg of the Chinese who have acquired the taste, money and freedom for international travel." "China's Outbound Tourism is the first book written about this major development using a multitude of sources from China and around the world. The topic is approached from many angles, using methods from the fields of economics, political sciences, sociology, semiotics and cross-cultural studies. The book explains the economic and social background of the surge in tourism in China and the changes in tourism policy in China since 1949, which moved from prevention through controlled development to possibly encouragement of outbound travels of Chinese citizens." "This book offers fresh insight into the fact that already one-quarter of all international tourists are coming from non-western countries and mainly from Asia. China's Outbound Tourism indicates some of the future lines of development in this area before concluding with a look into the future of tourism."--BOOK JACKET Book Cover......Page 1 Half-Title......Page 2 Series-Title......Page 3 Title......Page 4 Copyright......Page 5 Contents......Page 6 List of Illustrations......Page 8 Preface......Page 12 Acknowledgements......Page 13 Abbreviations......Page 14 Introduction......Page 18 1 Framework of China's outbound tourism......Page 20 2 Economic and social development of the People's Republic of China......Page 26 3 Government policies and the development of demand in Chinese tourism......Page 39 4 Quantitative development of China's outbound tourism......Page 80 5 Chinese travellers......Page 98 6 Destinations of Chinese outbound tourism......Page 139 7 Product adaptation and marketing of tourism destinations and products for Chinese outbound tourists......Page 216 8 Consequences of China's outbound tourism development for tourism studies......Page 229 9 The future of China's outbound tourism......Page 236 Notes......Page 246 Bibliography......Page 267 Index......Page 306