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China goes West : everything you need to know about Chinese companies going global

معرفی کتاب «China goes West : everything you need to know about Chinese companies going global» نوشتهٔ Joel Backaler (auth.)، منتشرشده توسط نشر Palgrave Macmillan UK : Imprint: Palgrave Macmillan در سال 2014. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete. Front Matter....Pages i-xvii Introduction....Pages 1-3 Front Matter....Pages 5-5 The Chemical Noodle Firm: What Makes Chinese Companies Different?....Pages 7-31 Fleeing the Great Game: Why Are Chinese Companies Going Global?....Pages 32-53 The Unprepared: Are Chinese Companies Prepared to Go West?....Pages 54-74 Front Matter....Pages 75-75 Global Recognition: Can Chinese Firms Build Global Brands?....Pages 77-93 China’s Overseas M&A Moment: Buying Up the World’s Corporations?....Pages 94-110 Front Matter....Pages 111-111 The Concerns: Should the West Worry about Chinese Investment?....Pages 113-129 The Opportunity: How Can the West Benefit from Chinese Investment?....Pages 130-142 Front Matter....Pages 143-143 The Response: Maximizing Benefits, Minimizing Concerns....Pages 145-170 Back Matter....Pages 171-190
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