China catalyst : powering global growth by reaching the fastest growing consumer markets in the world

**Maximize your presence in the China market** To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. __China Catalyst__ examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. __China Catalyst__ also provides analysis that segments the market, helping you understand the hotbeds of emerging consumer demand helping prioritize your company's growth expansion in the market. * Provides a current view of the growth and channels of modern retail now growing across the entire market * Considers the importance of understanding China's 'Digital World,' the unique online universe that is critical to reaching new consumers * Explores the current distribution as well as the supply chain trends and challenges that will help form the basis of a distribution strategy fundamental to market expansion Leaders of Fortune 500 companies are beginning to realize that tapping the full growth opportunity in the China market is a requirement. Those companies that successfully make this transition will be among the winners in the next era of global competition. __China Catalyst__ will enable you to be at the forefront in understanding this transition and capitalize on this historic shift. Content: Cover Title Page Copyright Preface Notes Acknowledgments Part I: The New Phase of Global Growth Chapter 1: Into the Light: China's First Economic Miracle A System Spirals Out of Control Chaos Returns Riding South to Reignite Reform The Rise of Shenzhen and a New China Notes Chapter 2: Economic Transition Wage Rates Are Increasing Significantly Foreign Direct Investment Is Evolving Export-Directed Growth Is Being Challenged Demographic Megatrends The Rise of the Chinese Consumer Notes Chapter 3: Catalysts for Consumption. Build It Quickly: The Physical Infrastructure to Move Goods and PeopleIncentives to Increase Consumption The Free Flow of Capital Notes Part II: Markets, Channels, and Capabilities Chapter 4: One Country, Many Markets Disposable Income: Who's Got the Most? Urban Income Growth Rates: Emerging Consumers Getting a Fuller Picture Consumer Demand Clusters Notes Chapter 5: Channels to a Growing Market An Overview of China's Major Channels to Market A Closer Look at China's Top Brick-and-Mortar Retailers Notes Chapter 6: Guan Xi Goes Online An Overview of China's Digital World. The E-Commerce RocketE-Logistics: The New Core Capability The Influence of Social Media Go Where the People Are Notes Chapter 7: Distribution Issues and Trends Overview of the Distribution Structure Closing the Consumer Trust Gap Distribution Trends Retailer-Supplier Partnerships Notes Chapter 8: Hefei: Home of the World's Next-Generation Consumer Life in the Middle China's Sibling Hefei Rises Big Retail Moves In Notes Part III: Forging Ahead Chapter 9: Go Deep: The Emerging Go-to-Market Retail Model The Emerging Go-to-Market Model. Targeting Demand Clusters and Expanding OutExpanding In The Implications for Retailers and Manufacturers IT as an Enabler Notes Chapter 10: The New Export Machine Two Examples of China-Based Innovation: Kraft Foods and the Coca-Cola Company Switching the Innovation Gear Digital Culture Multichannel Innovation Notes Chapter 11: The Path Forward Challenges at a Crossroad Final Thoughts on Strategy Conclusion Notes About the Author Index.