Chief crisis officer : structure and leadership for effective communications response

"[This book] explains why every company and organization needs to identify a Chief Crisis Officer, who will take the lead in preparing the organization for crisis communications response, and responding effectively when the inevitable crisis hits. Using a mixture of real life examples, strategies, and tactics, the book will break down various forms of crises into their component parts and provide both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team, and respond effectively and efficiently when the crisis occurs."-- Provided by publisher In the modern, media-saturated business and social environment, "crisis response" is most often dominated by communications concerns, i.e., ensuring the public, media, employees, and other stakeholders know (1) what has happened; (2) what may happen next; and (3) what you are doing about it. And the stakes have never been higher. In a web and social media-dominated era, a fumbled, ineffective public response can mean the difference between a crisis that can be effectively managed and one that manages you. In ways not imaginable previously, a public-facing crisis can have devastating and long-lasting consequences for an organization's goals, success, and even its very existence. Chief Crisis Officer is built on the premise that every company and organization must identify a leader and a structure for effective and efficient crisis communications response. Using real-life examples, analysis, and tactical guidance, this book will break down crisis events into their component parts and provide both a strategic approach and proper tools to enable a Chief Crisis Officer to assemble his or her team and respond when an inevitable crisis occurs. An organization's crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long after the initial drama, as today's plant explosion is tomorrow's government investigation and next week's class action lawsuit. In this environment a fumbled ineffective response can mean the different between a crisis that is managed ... and one that manages you. Chief Crisis Officer: Running Point in the Face of Unexpected Events explains why every company and organization needs to identify a Chief Crisis Officer, who will take the lead in preparing the organization for crisis communications response, and responding effectively when the inevitable crisis hits. Using a mixture of real life examples, strategies, and tactics, the book will break down various forms of crises into their component parts and provide both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team, and respond--effectively and efficiently--when the crisis occurs An organization's crisis response involves public communications ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing about it. Crisis events tend to ripple and echo long after the initial drama, as today's plant explosion is tomorrow's government investigation and next week's class action lawsuit. In this environment a fumbled ineffective response can mean the different between a crisis that is managedand one that manages you. Chief Crisis Structure and Leadership for Effective Communications Response explains why every company and organization needs to identify a Chief Crisis Officer, who will take the lead in preparing the organization for crisis communications response, and responding effectively when the inevitable crisis hits. Using a mixture of real life examples, strategies, and tactics, the book will break down various forms of crises into their component parts and provide both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team, and respondeffectively and efficientlywhen the crisis occurs. Anatomy of a crisis -- The chief crisis officer and the team -- Preparing a crisis communications plan that actually works -- Rapid response : where BP and Target went wrong ... and where you can go right -- Sending the right message : strategy, words, and actions -- Litigation communications : managing the legal crisis -- Technology and crisis communications -- Putting it all together : the chief crisis officer in action -- Perspectives on crisis communications response.