Changing Trends in Japan's Employment and Leisure Activities : Implications for Tourism Marketing

"This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism. Topics that are of particular interest to readers include the most current Japanese employment and leisure data and how the data compares with the earlier, postwar era that made up the boom-years of Japanese overseas travel. The latest data provides insight into how today’s working and living conditions in Japan impact overseas travel expenditures today. Readers, ranging from academics to business practitioners, will benefit from the book that provides the latest information that can be used in a practical manner to assist tourism-related businesses and organizations meet the current and future needs of the Japan overseas travel market." -- Publisher's website Front Matter....Pages i-xiv Front Matter....Pages 1-1 An Introduction to Employment and Leisure in Japan....Pages 3-10 Early Years of the Sarariiman ....Pages 11-17 The Bubble Period....Pages 19-23 Seishain Versus Keiyakushain ....Pages 25-32 Front Matter....Pages 33-33 Tokyo Olympiad....Pages 35-39 Shopping OLs....Pages 41-45 Setsuyaku Era....Pages 47-54 Front Matter....Pages 55-55 Understanding Today’s Marketplace....Pages 57-68 Special Interest Groups....Pages 69-76 Managing Multiple Source Markets....Pages 77-82 Concluding Remarks and Future Gazing....Pages 83-91 Back Matter....Pages 93-96