Change Management In The Communications Industry : Change Processes In Media Companies And In Corporate Communications

In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user.This essential shows why media companies and communication departments need a live change culture and how they can approach change systematically. This Springer essential is a translation of the original German 1st edition essentials, Change Management in der Kommunikationsbranche by Markus Kaiser,published by Springer VS, part of Springer Nature in 2017. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. The content Basics of change management in media companies and in corporate communication Industry-specific change processes such as the introduction of newsrooms, social media channels or corporate publishing and Change communication guidelines The target groups Students of journalism, media and communication, public relations and change management Journalists as well as employees in corporate communications and marketing with project and management responsibility as well as publishing managers The authors Markus Kaiser is professor for media innovations and change processes in the communication industry at the Technical University of Nuremberg, journalist and management consultant. Nicole Schwertner is the project manager of "More Quality in Teaching" at the Technical University of Nuremberg and a consultant at Change Consulting Kaiser // Schwertner. What You Can Find In This essential Preface Contents About the Authors 1 Why Media Companies Need a Change Culture 2 Special Features of the Communications Industry 2.1 Introduction of a Newsroom in Editorial Offices 2.2 Introduction of Social Media Channels in the Company 2.3 Mobile Reporting and Multimedia Working Methods 3 Change Only Works with Management 3.1 Every Change Needs an End: Kurt Lewin’s Three-Phase Model 3.2 A Leadership Coalition is Almost at the Beginning: John P. Kotter’s Eight-Step Model 3.3 Storytelling also Helps with Change: The 7 + 3 Change Management Model Kaiser//Schwertner 3.4 In the Beginning There is Consciousness: The ADKAR Model by Prosci 4 What the Communications Industry Still Needs to Internalise 5 Change Communication 6 Training Paths to Becoming a Change Manager What You Learned from This essential References In media companies and in corporate communications, digital channels are being added to traditional channels. The content is often produced in newsrooms. There is a growing awareness that communication measures are radically oriented towards the needs of the user. In these change processes, special emphasis must be placed on involving the employees. Because only then will the change process be economically successful. This essential shows why media companies and communication departments need a live change culture and how they can approach change systematically.