Chances and Challenges of Digital Management: Proceedings of the International Scientific-Practical Conference (ISPC 2022) (Springer Proceedings in Business and Economics)

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics. Preface Contents Contributors Digitalization in Business The Potential of a Large IT Service Company for Digitization in the German Healthcare Market 1 Introduction 2 Problem Definition 3 Governmental and Statutory Framework 4 Stakeholders 5 Segmentation 6 Development 7 Challenges 8 Case Studies: Oscare Connect, Digital Health Applications and Cloud Services 9 Perspective References Development and Deployment of a Digital Customer Loyalty Program in Two Shopping-Centers 1 Introduction and Theory 2 Case Study—Development of a Loyalty Program 3 Solution Approach via Loyalty Program 4 Results and Discussion 5 Conclusion, Limitations and Further Research References The Transformation Process of an IT Service Provider in the Public Health Insurance Sector 1 Introduction 2 Approach 2.1 ITt Service Catalog 2.2 Service Request Management 2.3 Service Teams 2.4 IT Service Management Processes 2.5 Configuration Management Database 2.6 Provider Management 2.7 Cost Excellence 3 Results 3.1 IT Service Catalog 3.2 Service Request Management 3.3 Service Teams 3.4 IT Service Management Processes 3.5 Configuration Management Database 3.6 Provider Management 3.7 Cost Excellence 4 Conclusion 4.1 IT Service Catalog 4.2 Service Request Management 4.3 Service Teams 4.4 IT Service Management Processes 4.5 Configuration Management Database 4.6 Provider Management 4.7 Cost Excellence References Digital Transformation of Small and Medium-Sized Businesses 1 The Importance of Digital Transformation 2 Research and Research Results 3 Conclusion References Telemedicine During Pandemic in Georgia 1 Introduction 2 The Essence of the Telemedicine 3 The Development of the Telemedicine in Georgia 4 The Factors Which Aggravated the Development of the Telemedicine in Georgia 5 Telemedicine During the Pandemic in Georgia 6 Conclusions 7 Recommendations References Digitization to Increase Efficiency of SMEs in Georgia 1 Introduction 2 The Impact of the Covid-19 Pandemic on Small and Medium-Sized Businesses in Georgia 3 Digital Transformation and Experience of EU Countries SMEs Increasing Competitiveness Using Digital Technologies 4 Digitization Processes to Increase Efficiency of SMEs in Georgia 5 Conclusion References Problems of e-commerce in the Field of Garments and an Increase in the Volume of Returns of Goods on This Basis 1 Introduction 2 The Main Features of e-commerce in the Apparel Sector 3 Goods Return Statistics 4 Inventions for Remote Adjustment of Shrouds 5 Conclusion References Digitalization in Society Potentials of Blockchain Technology for Developing Countries 1 Introduction 2 Theoretical Framework 3 Research Methodology 4 Results 5 Discussion 6 Conclusion References The Way Smart Cities, Startups and Impact Hubs Contribute to Gender Equality 1 Introduction 2 Smart Cities: An Approach to Better Living 3 Defining Smart Cities 4 Gender Equality in Smart Cities 5 Case Study: Smart Cities and Safe & the City Ltd. 6 Economics of Innovation 7 Innovation and SDGs 8 Impacts on Socio-Economic Factors 9 Opinion and Suggestion 10 Policy Suggestions to Increase Diffusion and Positive Effects of Smart Cities in Context of SDG 5 11 Conclusion References The Importance of Intelligent OCR Software in a Digital Loyalty Program 1 Introduction 2 Theory and Methodology 3 Method 4 Results 5 Conclusion References Blockchain Technology: Its Application in the Financial Sector and Cryptonomics 1 Introduction 2 Consensus Algorithm 3 Blockchain Types 4 Blockchain Layered Infrastructure 5 Blockchain Application 6 Blockchain Market Analysis 7 Conclusion References The Impact of Digital Marketing on Consumer Buying Decisions in the Georgian Market 1 Introduction 2 Literature Review 2.1 Research Methodology 2.2 Research Results 2.3 Conclusion References The Big Data for Drought Monitoring in Georgia 1 Introduction 2 Data and Method 3 Discussion 4 Conclusion References Comparative Characteristics of Transformation of the Digital Economy in Georgia 1 Introduction 2 The Impact of Digital Technologies on Economy 3 Approaches to Measurement of Transition to Digital Economy 4 Methodology for Selecting Evaluation Indicators and Results 5 Infrastructure and Competitiveness 5.1 Network Readiness Index 2021 5.2 The Use of the Internet 5.3 Development of Cellular Connection 6 Technology and Global Integration 6.1 The Share of High Technologies in Exports 6.2 Information and Communication Technologies (Goods) Trade 6.3 Export and Import of Communication Tools 7 Development of Human Capital 7.1 Use of Intellectual Property 7.2 Services Offered by Residents 7.3 Research and Development 8 Security 9 Conclusions References Rethinking the Traditional Statistical Business Process Model in Central Banks in the Light of Modern Digitization: A Case of Georgia 1 Introduction 2 Literature Review 3 Proposed Methods and Approaches 3.1 Data Structure Defining Mechanism 3.2 The GSBPM Modification and Streamlining 3.3 Data Collection and Validation 4 Results 5 Conclusion References Digitalization in Education An Analysis of the Relationship Between Sustainability Focus and Grit in German Entrepreneurs 1 Introduction 2 Literature-Based Hypotheses Development 3 Establishment of Entrepreneurs’ Demographic Profile Through Data Collection 4 Measurement Through Questionnaire and Higher Order Construct Formation 5 How Are Sustainability Focus, Grit, and Sustainable Entrepreneurship Related?—Data Analysis Results 5.1 Analysis of the Direct Relationship Between Sustainability Focus and Sustainable Entrepreneurship 5.2 Analysis of the Mediating Relationship Through Grit 6 Discussion 7 Limitations 8 Conclusion Appendix A Appendix B Appendix C Appendix D Appendix E Appendix F Appendix G Appendix H References Exploring Opportunities for the Enhancement of International Academic Collaboration 1 Introduction 2 Higher Education 2.1 The Scope of Higher Education in Germany 2.2 Challenges and Possibilities of Higher Education 3 International Academic Collaboration 3.1 Virtual Collaborations 3.2 Critical Success Factors for an International Academic Collaboration 3.3 Networking Opportunities Through International Academic Collaborations 4 TAVEC Project 5 Outlook and Conclusion References E-commerce in COVID-19, Analysis of Legislative Gap in Georgia 1 Introduction 2 Expansion of E-commerce in the COVID-19 Pandemic 3 E-commerce in Light of the Association Agreement Between Georgia and the European Union 4 Regulatory Norms of Electronic Contract in Georgian Legislation 5 The Legal Recognition of Electronic Signatures in Georgia 6 Conclusion References Creative Solutions in a Saturated Market. How Individual Players Develop Successful Digital Solutions in the Textile and Apparel Industry 1 Introduction 2 Theory 3 Research Method 4 Case Study 5 Results and Discussion 6 Conclusion, Limitations, and Further Research References Digital Transformation of Organizational Culture of Higher Educational Institutions and Types of Organizational Culture that Academicians and Administrative Personnel Perceive at Their Institutions (Case of Georgia) 1 Introduction 1.1 Organization and Culture 1.2 Organizational Culture in Universities 1.3 The Importance of Detecting Culture in Universities 2 Method 2.1 Data Collection Instrument 2.2 Data Analysis 3 Findings 4 Results 5 Recommendations References Peculiarities of Digital Transformation of Higher Educational Institutions in Georgia 1 Introduction 2 Literature Review 3 Research Methods 4 The Process of Digital Transformation of Education in Georgia 5 Conclusion References The Application of Chatbots in Private Universities—A Critical Analysis of Economic Potentials and Challenges 1 Introduction 2 Theoretical Background 3 Research Method 4 Case Study 5 Conclusion References