Celebrating America's pastimes : baseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing”, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, __Journal of the Academy of Marketing Science (JAMS)__ and __AMS Review__. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Front Matter....Pages i-xxxiv Front Matter....Pages 1-1 Is It Beneficial for Luxury Brands to Embrace CSR Practices?....Pages 3-18 Need for Status as a Motive for the Conspicuous Consumption of Cause-Related Goods....Pages 19-23 Purse Parties: The Social Implications of Fake Luxury Parties....Pages 25-31 Front Matter....Pages 33-33 Does a Spoonful of Sugar-Free Make Food Look Healthier? Healthy Implicit Associations for Sugar-Free and Alternative Products: A Structured Abstract....Pages 35-35 The Effects of Perceived Ambient Temperature on Food Choices and Consumption Behavior....Pages 37-38 The Impact of Retrieval Difficulty on Satiation....Pages 39-51 An Investigative Model to Explain Unhealthy Food and Beverage Purchase Intentions....Pages 53-54 Front Matter....Pages 55-55 Web Atmospherics Effect on Intention to Purchase: A Case of Online Apparel Stores....Pages 57-67 The Influence of Online Customers’ Regulatory Fit on Their Attitude and Purchase Intention....Pages 69-70 The Impact of Website Stimuli on Product Returns in Online Retailing: A Structured Abstract....Pages 71-75 Investigating E-Servicescape, Trust, E-WOM, and Customer Loyalty....Pages 77-81 Front Matter....Pages 83-83 A Capability-Based View of Brand Management....Pages 85-86 Front Matter....Pages 87-87 Integrating ERP and CRM into the University Curriculum with Microsoft Dynamics AX and CRM....Pages 89-98 Collaborative Course Development: A New Model for Improved Student Outcomes....Pages 99-99 Effects of Instructor Background and Delivery Modality on Students’ Perceptions of a Social Media Lecture....Pages 101-101 Front Matter....Pages 103-103 The Role of Consumer Acculturation in the Hispanic/Latino Panethnicity....Pages 105-109 Personal Cultural Orientation, Destination Brand Equity and Revisit Intention: Implications for Destination Branding in Latin America....Pages 111-112 Craving for Cosmopolitanism: The Necessity of Foreign Cuisine for Mexican Immigrants....Pages 113-114 Front Matter....Pages 115-115 Financial Services Marketing and Consumption....Pages 117-118 Sources of Consumer Distrust of Financial Services Marketing Practices....Pages 119-120 Front Matter....Pages 115-115 A Study of Consumer Decision Delegation in Financial Services: Approaches and Implications....Pages 121-122 Beyond Feedback Orientation: Exploring the Quality of the Feedback Environment in Financial Services Sales....Pages 123-124 The Interplay of Life Events, Religion, and Consumption in Islamic Banking....Pages 125-126 The Role of Banking Governance in Consumer Trust and Confidence: A Shared Responsibility....Pages 127-128 Front Matter....Pages 129-129 Consumer Reactions to Comparative Advertising: The Role of Product Type and Sensation Seeking—A Structured Abstract....Pages 131-136 World Cup Edition or Summer Special? Why Consumers Buy Limited Edition Products....Pages 137-142 Consumer Knowledge, Attitudes, and Purchase Intentions of Counterfeit Fashion Goods: An Initiative to Curbing Consumer Demand in the Marketplace!?....Pages 143-154 Front Matter....Pages 155-155 Are Sponsored Blog Posts a Good Thing? Exploring the Role of Authenticity in the Fashion Blogosphere....Pages 157-162 An Exploratory Analysis of Pronoun Usage by Brands and Consumers on Facebook....Pages 163-163 Personalized Advertising, Invasiveness, and Consumers’ Attitudes: A Structured Abstract....Pages 165-169 Understanding the “Spillover Effect” of Negative Economic News on Consumers’ Evaluations of Online Advertising....Pages 171-175 Front Matter....Pages 177-177 Measuring Marketing Efficiency in Mergers and Acquisitions (M&A): A Data Envelopment Analysis (DEA) Approach....Pages 179-183 The Moderating Effect of the Market Orientation Components on the Brand Orientation–Brand Performance Relationship....Pages 185-186 Market-Focused and Technology-Focused Strategic Flexibility: Construct, Research Propositions, and Implications....Pages 187-188 Front Matter....Pages 189-189 Fear Versus Scare Appeals as Moderators in Effective Health Messaging....Pages 191-191 Front Matter....Pages 193-193 Exploring Assessments of Active/Experiential Learning Contexts in Business Courses....Pages 195-196 The Invalidity (And Then Some) of Rank Correlation for Describing the Accuracy of Multiple-Choice Question Difficulty Taxonomies....Pages 197-198 The Effect of the Real Number of Options on the Discrimination of Multiple-Choice Questions....Pages 199-200 Front Matter....Pages 201-201 Download and Run: An Investigation of Consumer Empowerment Through the Effects of Digital Self-Tracking....Pages 203-203 Shining Bright Like a Diamond? It Might Be Rich, But Only in Calories! A Structured Abstract....Pages 205-209 Front Matter....Pages 201-201 Can’t Touch This: Haptic Cues and Their Personality....Pages 211-211 Front Matter....Pages 213-213 The Role of Country of Origin on Purchase Behavior of Luxury Brands: A Conceptual Framework from India....Pages 215-216 Education Fever: Exploring Private Education Consumption Motivations Among Korean Parents of Preschool Children....Pages 217-221 A Reexamination of Cultural-Based Effects on Judgment: The Impacts of Consumer Involvement and Product Involvement....Pages 223-223 The Effect of Acculturation on Consumer Disidentification and Consumption Behavior Among Cuban and Puerto Rican Immigrants in the US....Pages 225-230 Front Matter....Pages 231-231 Decoding the Effects of a Product’s Cast Shadow on Brand Evaluations in Promotional Contexts: A Structured Abstract....Pages 233-238 The Brand-As-Verb Phenomenon, Our Genericidal Pastime: Searching for the Truth Behind Googling, Xeroxing, Fedexing, and Much More....Pages 239-244 How Does Brand Age Influence Consumers’ Attitudes to Firm’s Unethical Behaviors?....Pages 245-245 The Third Time Is the Charm: Proposing and Validating an Abbreviated Brand Love Scale....Pages 247-250 Front Matter....Pages 251-251 A Historical Examination of the Introduction of the Web as a Direct Marketing Channel....Pages 253-253 Measuring B2B Relationship Quality in an Online Context: Exploring the Roles of Service Quality, Power, and Loyalty....Pages 255-267 Front Matter....Pages 269-269 Hedonic Versus Utilitarian Products: The Dawn of Intra-Product Category Research....Pages 271-271 Effects of Price/Quantity Presentation Order and Timing on Consumer Value Judgements....Pages 273-274 Get Discount in Chocolate and Get More Toothpaste! The Effect of Product Preferences on Promotion About Price-Off and Value-Added According to Product Type: Focusing on Hedonic and Utilitarian Product....Pages 275-280 Luxury? Necessity! How the Cell Phone Became Indispensible in Today’s Consumer Culture: A Structured Abstract....Pages 281-282 Front Matter....Pages 283-283 Use of In-Class Experiential Learning to Promote Student Engagement....Pages 285-286 Extending Experiential Learning: Blending Theory with Practical Applications....Pages 287-288 Front Matter....Pages 289-289 How Retailers in Ghana Position Themselves....Pages 291-295 Brand Africa: We and They....Pages 297-301 The Informal Economy and Marketing: Reviewing Multidisciplinary Literature and Advancing Future Research....Pages 303-304 Front Matter....Pages 289-289 Service Firm Identification from an Outsider’s Or Better Yet an Immigrant’s Point of View....Pages 305-306 Front Matter....Pages 307-307 Protecting Retailers Against Contagion: Exploring the Shielding Role of Marketing in the Negative Spillover of the Target Customer Data Breach....Pages 309-309 Capable, Caring, Culpable? Retailer and Supplier Responsibilities for Promoting Healthier Eating....Pages 311-312 Exploring Factors that Influence US Consumers’ International Online Outshopping (IOO) Intentions at E-Tailers in Developing Countries: Propositions....Pages 313-317 Front Matter....Pages 319-319 An Examination of the Role of Objective Self-Awareness on Cosmetic Surgery Motivations....Pages 321-322 Activating Multiple Facets of the Self: Identity-Signaling and Brand Personality....Pages 323-324 Absinthe: an Exploration of the Role of Mythology and Ritual in Market Revival....Pages 325-328 Revisiting the Self and Exploring Its Role in Identity Formation....Pages 329-330 Front Matter....Pages 331-331 Will They Walk or Will They Talk? Comparing Chinese and American Consumers....Pages 333-333 Integrated Marketing Communication (IMC): Conceptual and Theoretical Lacunae, Foundational Premises, and Framework....Pages 335-336 Front Matter....Pages 337-337 A Preliminary Examination into the Motivating Factors of Crowdfunding Backers....Pages 339-340 The Influence of Producer–Supplier Exchanges and Environmental Dynamics on NPD....Pages 341-347 Service Innovation: Taking Stock of Existing Literature....Pages 349-349 Front Matter....Pages 351-351 Consumer Social Responsibility: a New Barrier for International Marketers?....Pages 353-353 Review of the Incentive Literature....Pages 355-355 Grip Your Mobile Phone If You Want to Control Your Impulsive Purchase: the Relationship Between Strength of Grip and Control of Impulsive Purchase....Pages 357-363 Online Advertising Using Facebook Photos: the Risk and Reward of Using Consumers’ Profile Pictures....Pages 365-370 Front Matter....Pages 371-371 CSR as an Adaptive Selling Tool: a Novel Framework and a Robust Analysis Proposal....Pages 373-387 Performance Outcome of CSR Behavior: Moderating Role of Motivations to Engage....Pages 389-392 Front Matter....Pages 393-393 Chief Marketing Officers and Firm Performance: A Multinational Perspective on the Value Relevance of the Chief Marketer....Pages 395-396 Front Matter....Pages 393-393 Innovation as a Dynamic Capability and Its Link to Performance in the Multinational Corporation: An Integrative Framework and Propositions for Research....Pages 397-412 Front Matter....Pages 413-413 Market (Re)creation Through Innovation and Entrepreneurship....Pages 415-416 Front Matter....Pages 417-417 The Effects of Different Types of Control in Co-production Experiences....Pages 419-424 Front-Line Employee Deviance, Encounter Satisfaction, and Customer Citizenship Behavior: An Experimental Design....Pages 425-426 Service Coopetition Under Alliance: A Competitive Dynamics Perspective....Pages 427-427 The Role of Customer Readiness in Customer Participation in Non-technology-based Service Delivery and Its Outcomes....Pages 429-429 Front Matter....Pages 431-431 Characteristic of Social Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual Model....Pages 433-434 The Effect of Social Media on Customer Satisfaction and Relationship Strength in a Service with High Perceived Risk in Japan....Pages 435-439 The Dynamics of eWOM and Business Outcomes: An Empirical Investigation of the Impact of Social Media on Box Office Revenue....Pages 441-441 Front Matter....Pages 443-443 Choosing the Right Partners: The Impact of Internal and External Integration on Innovation Performance....Pages 445-447 Technology Sourcing for Website Personalization: A Supply- and Demand-Side Perspective....Pages 449-462 Open-Source Strategy to Enhance Imaginative Intensity and Profits....Pages 463-463 Customer Participation in New Product Development and New Product Performance: The Moderating Role of Expertise....Pages 465-465 Front Matter....Pages 467-467 A Rasch Perspective on Firm Financial Performance in the Pharmaceutical Industry....Pages 469-469 Deviant Sociospheres: When Early, Unusual Influence Patterns Proclaim the Coming of Unusual Choices....Pages 471-472 Logical Analysis of Formative Measurement....Pages 473-473 May I Have Your Attention Please? The Effectiveness of Attention Checks in Validity Assessment....Pages 475-476 Front Matter....Pages 477-477 Perceptual Depreciation and Product Rarity for Online Exchange Willingness of Second-Hand Goods....Pages 479-484 This Is Sensitive, Let Me Talk to an Avatar: A Structured Abstract....Pages 485-489 #IHATEYOURBRAND: Social Media Service Recovery Strategies via Twitter....Pages 491-495 Front Matter....Pages 497-497 The Effects of Objective and Subjective Knowledge on the Exploratory Acquisition of Wine....Pages 499-499 Sponsoring FIFA World Cup vs. Olympic Games: Coca Cola, a Classic American Brand, and Its Explicit and Implicit Sponsoring Success at Worldwide Sports Events....Pages 501-502 Effects of Environmental Factors in Nudging School Children Towards More Healthful Food Choices in School Cafeterias....Pages 503-504 Front Matter....Pages 505-505 Cost Efficiency of Multiple Store Retailers: A Comparison of Purchasing and Store Operation Costs....Pages 507-521 Moving Towards an Omni-Channel Strategy: Process and Challenges....Pages 523-523 Branded Store-Within-Stores: Differential Impact of “Star” vs. “Supporting Cast” Brands on Brand and Retailer Outcomes....Pages 525-526 Front Matter....Pages 527-527 Post-consumption Guilt and Rumination: How Positive Reinterpretation Can Help and Drive Satisfaction....Pages 529-541 Explaining Behavior in Brand Communities: A Sequential Model of Attachment, Tribalism, and Self-Esteem....Pages 543-544 The Interplay of Brand Attachment and Brand Extension Success....Pages 545-546 Towards an Understanding of the Role of Context on the Psychological Meaning of Products and Brands....Pages 547-548 Front Matter....Pages 549-549 An Investigation into the Driving Mechanisms of Consumer Engagement....Pages 551-556 @Size vs. #Impact: Social Media Engagement Differences Amongst Facebook, Twitter, and Instagram....Pages 557-561 Managing Social Consumer Voice: A Structured Abstract....Pages 563-568 Front Matter....Pages 569-569 Market and Organizational Influences on Inter-Organizational Network Participation....Pages 571-572 ICT’s Integration Effects on the Relationship Benefits and Business Process in Industrial Markets....Pages 573-579 Supplier–Customer Relationship in a Business Network Context....Pages 581-584 Front Matter....Pages 585-585 An Empirical Examination of Firm-Initiated Service Termination: A Perceived Justice Perspective....Pages 587-588 Salespeople as Specific Human Assets: An Application of the Transaction Cost and Relational Approaches to Exchange Governance....Pages 589-590 Brand Valuation in the PRC Market: Toward Understanding the Nuances in Consumers’ States of Mind....Pages 591-594 Front Matter....Pages 595-595 Beautiful Brutality: Subjective Personal Introspection and One Consumer’s Struggle to Enjoy American Football....Pages 597-598 Front Matter....Pages 595-595 Is Fantasy Becoming Reality and Leaving Reality Behind? Investigating the Impact of Fantasy Leagues on Professional Sports League Consumption....Pages 599-600 Fantasy Sports and Gambling: A Comparison of Antecedent Traits and Motivations....Pages 601-605 Front Matter....Pages 607-607 A New Insight into Customer Citizenship Behavior: Concept and Theoretical Framework....Pages 609-613 Forgiven the Right Way: The Role of Regulatory Fit in Brand Apologies and Forgiveness....Pages 615-615 An Exploratory Investigation of the Impact of Consumer Emotions and Attitudes on Patronage Intention After Mall Shooting Episodes....Pages 617-618 Need for Drama: Scale Development....Pages 619-621 Front Matter....Pages 623-623 Understanding the Strengths and Weaknesses of a Firm’s Overall Restaurant Brand Image: An Importance Performance Analysis....Pages 625-626 Branding and Consumers’ Narratives of Banking in the Financial Crisis....Pages 627-627 Front Matter....Pages 629-629 The In’s and Out’s of Incumbent Sales Rep Consultation in the Pre-decision Stage of Organizational Purchasing....Pages 631-645 Salesperson Market Orientation Behavior: Its Antecedents and the Mediating Role of Working Smart Behaviors in Sales Performance....Pages 647-647 Relationship Marketing Through Personal Selling in the Pharmaceutical Industry....Pages 649-653 The Impact of Salespeople’s Attribution Biases on Job Satisfaction: The Concept of Unwarranted Satisfaction....Pages 655-656 Front Matter....Pages 657-657 The Effect of Information Organization and Decision Process on Decision Speed and Accuracy in a Purchase Task Context....Pages 659-659 Let Me Get My Manager: The Effects of Participation in Cocreated Service Recovery on Frontline Employees....Pages 661-661 What Attracts You to Shopping Malls?: The Relationship Between Perceived Shopping Value and Shopping Orientation on Purchase Intention at Shopping Malls in Suburban Areas....Pages 663-669 Front Matter....Pages 671-671 Developing a Business Sustainability Framework Based Upon the Triple Bottom Line Approach....Pages 673-674 Corporate Social Responsibility and Nonfinancial Disclosure: The Need for Reporting Guidelines to Be Based on Simplicity, Comparability and Accessibility, A Structured Abstract....Pages 675-679 Corporate Social Responsibility Scale Development Proposal....Pages 681-681 Front Matter....Pages 683-683 Celebrity Endorsement in the Airline Sector....Pages 685-689 A Postmodern Perspective on Marketing Strategies in the Necessitation of Products: A Structured Abstract....Pages 691-692 Front Matter....Pages 693-693 Special Sessions Description: Advancing the Cause of Cause-Related Marketing....Pages 695-695 Front Matter....Pages 697-697 The Role of Distraction Effects on Weak-Tie Brand Extensions....Pages 699-699 Mental Accounting and Tuition Increases....Pages 701-702 How Service Recovery Saves the Buyers: The Role of Forgiveness....Pages 703-706 Front Matter....Pages 707-707 Celebrity Endorsement and Market Valuation: Evidence from India....Pages 709-713 Testing the French Ad-Evoked Nostalgia Scale in a Nomological Network....Pages 715-715 Front Matter....Pages 717-717 Stakeholder Considerations in Business Sustainability Efforts....Pages 719-720 Supply Chain Governance Tensions: A Qualitative Exploration of Business-to-Business Relationship Structures....Pages 721-721 The Impact of Product Disposal Strategies on Triple Bottom-Line Performance in Supply Chains: The Role of Relational Resources....Pages 723-724 Front Matter....Pages 725-725 Using Community-Based Social Marketing to Change Youth Littering Behavior....Pages 727-728 Paving the Way to a Safety Culture: Introducing a Hierarchical Feedback-Based Framework....Pages 729-730 Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-environmental Behaviors for Individuals....Pages 731-732 Front Matter....Pages 733-733 The Impact of National Culture on Retail Structure....Pages 735-736 Antecedents and Outcomes of Country-of-Origin Effect: The Extended Self-Congruity Context (ESCT)....Pages 737-737 Evolutionary Origins of Female and Male Shopping Styles....Pages 739-740 The Impact of National Context on Consumer Evaluation of Service Value: A Qualitative Study of Developed and Emerging International Market Consumers....Pages 741-742 Front Matter....Pages 743-743 The Effectiveness of Donation Advertising: An Experimental Study for Felt Ethnicity and Messages on In-Groups and Out-Groups....Pages 745-746 Nostalgia’s Role in Retromarketing....Pages 747-748 Consumer Behavior and Religion: An Investigation in Singapore....Pages 749-750 Front Matter....Pages 751-751 ‘Remember When?’: Analyzing Nostalgic and General Facebook Posts....Pages 753-753 Front Matter....Pages 751-751 Measuring Trust in Electronic Word of Mouth: A Rigid Research Framework....Pages 755-760 I Will Follow Him: The Value of Human Brands’ Social Media Power for New Product Success....Pages 761-761 Digital Buddies: Parasocial Interactions and Relationships in Social Media Communities....Pages 763-763 Front Matter....Pages 765-765 An Initial Assessment of Measurement Invariance in Sales Force Coaching: Comparing the French and Spanish Versions of Ellinger’s Coaching Measure....Pages 767-772 The Sales/Marketing Integration Gap: The Joint Impact of Environmental, Firm, and Functional Drivers on Realized Versus Desired Integration....Pages 773-773 Front Matter....Pages 775-775 In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes? A Structured Abstract....Pages 777-782 Consumers’ Perceptions of Online and Bricks-and-Mortar Advertised Price Promotions....Pages 783-783 Price Discount and Gift Choice: The Interplay Between Economic and Social Value....Pages 785-786 Front Matter....Pages 787-787 The Use of Social Media in Higher Education....Pages 789-790 Toward a Better Understanding of Marketing Students’ Perceptions of Twitter as a Pedagogical Tool....Pages 791-791 Chevys, ADDYs, and Fink’s: Oh My! The Creation of Award Winning Advertising Within an Educational Context....Pages 793-798 Front Matter....Pages 799-799 Wearable Technology: Trends and Opportunities for Organizations....Pages 801-801 Front Matter....Pages 803-803 Efficacy of Promotional Offers in Poor Households: Insights from the Bottom of the Pyramid....Pages 805-806 The Analytical Model of Country Resources, Country Image, and Foreign Direct Investment: The Country Branding Implications....Pages 807-808 You Look Marvelous: The World of Flattery in Marketing....Pages 809-812 Front Matter....Pages 813-813 The Influence of Perceived Justice on Service Satisfaction and Behavioral Intentions in Service Encounters at Retail Banks in a Post-complaint Setting....Pages 815-816 Half Empty Versus Half Full: Linguistic Effects on Numerical Perceptions....Pages 817-817 Front Matter....Pages 819-819 Contemporary E-Commerce Sites: Perceived Value of Netflix Self-Service App....Pages 821-822 The Impact of Webshop Familiarity and Online Customer Review Valence on Customer’s Trust and Purchase, Word-of-Mouth, and Information Seeking Intentions....Pages 823-828 Customer Value Co-creation in Social Media: Conceptualization and Antecedents....Pages 829-833 Front Matter....Pages 819-819 The Effect of Product Reviews on the Purchase Intent of Bundled Products....Pages 835-839 Front Matter....Pages 841-841 Stochastic Nature of Attending Behavior at Sporting Events: A Structured Abstract....Pages 843-846 “I Can’t Stand My Team, but I Can’t Live Without It”: Ambivalence Among Highly Identified Sports Fans....Pages 847-848 Investigating the Impact of Technology Use on the Efficacy of Broadcast Brand Integration....Pages 849-853 From TV Commercial to Online Search: Effectiveness of Super Bowl Advertising....Pages 855-859 Front Matter....Pages 861-861 Exploring Showrooming Experiences at Small Retailers....Pages 863-866 How Vital Is Price to Compulsive Collectors?....Pages 867-868 The Interpersonal Utility of Shopping: Confirmatory Study and Implications....Pages 869-870 Front Matter....Pages 871-871 Pity in Charity Advertisements: The Effects of Sympathy, Control Attributions, and Identification with the Victim....Pages 873-878 Perceived Marketplace Influence and Sustainable Consumption: Does What We Do Matter?....Pages 879-879 Are We All Equal in the Face of Social Comparison? The Moderating Role of Consumer Values: A Structured Abstract....Pages 881-886 Understanding and Defining the Socially Conscious Consumer....Pages 887-887 Front Matter....Pages 889-889 Co-creation in the Sport Media Network: Attention Creating and Attention Destruction Interdependencies Between Live and Media Advertisements....Pages 891-894 Co-creation of Value Through Virtual Sports Communities....Pages 895-909 Fan Experience in Spectator Sports and the Feeling of Social Connectedness....Pages 911-918 Front Matter....Pages 919-919 Do Pro-social Ads Influence Social Attitudes and Consumer Response?....Pages 921-921 There’s a Silver Lining: Information Quality, Trust, and Positive Meaning After a Crisis....Pages 923-924 The Mediating Role of Message Concreteness and Perceived Persuasiveness in Explaining the Match Effect Between Temporal Frame and Self-View....Pages 925-925 Front Matter....Pages 927-927 Protecting Brand Value: Walking the Talk After the Sale....Pages 929-930 Can High-Status Local Partners Lead to Success in Developing Economies? Managing Quality, Order, and Opportunism in Emerging Markets....Pages 931-935 Front Matter....Pages 927-927 The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in Taiwan....Pages 937-954 Front Matter....Pages 955-955 Price and Quality Value: Impacts on Store and Service Satisfaction....Pages 957-958 The Effect of Consumer Local Engagement and Personal Values to Local Store Patronage....Pages 959-963 Friends and Family: To Refer or Not to Refer?....Pages 965-966 Front Matter....Pages 967-967 When Do Anticipated Guilt Ads Lead to Ethical Consumption? Identifying Moderating Variables from a Literature Review....Pages 969-969 Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships with Type of Claim and Credibility....Pages 971-976 Knowledge Is Power: Why Public Knowledge Matters to Charities....Pages 977-978 Knowledge Utilization by Policy Makers: Is There a Role for Marketing?....Pages 979-980 Front Matter....Pages 981-981 Antecedents and Consequences of Sales Force Technology Use....Pages 983-984 Sales Force Acceptance of Disruptive Technologies....Pages 985-986 Business-to-Business Solution Provision: An Empirical Investigation of the Deliberate vs. Creative Problem-Solving Routines of Salespeople....Pages 987-988 Front Matter....Pages 989-989 Mirror, Mirror on the Wall: A Comparative Evaluation of Six Structural Equation Modeling Methods....Pages 991-992 Living Dangerously: Generalizing in Case Study Research....Pages 993-997 Front Matter....Pages 999-999 Jumped or Pushed? Understanding Customer Switching in the Banking Context....Pages 1001-1004 Driving Employee-Based Brand Equity....Pages 1005-1006 This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn't matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America's pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of z Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketingy, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science