Cashing in on Wall Street's 10 greatest myths : what you can do to consistently build wealth

What Wall Street pros really say behind closed doors Investor behavior is driven by well-known "truths" which often have little basis in fact, are usually misapplied and misunderstood by brokers and investors, and can negatively impact long-term investment performance. Cashing In on Wall Street's Ten Greatest Myths examines the most well-known of these, telling investors which are nonsense while uncovering core concepts that have always provided the safest path to building wealth. Wall Street veteran Richard Lackey begins each chapter by detailing a particular myth, explains its flaws, and then reveals how investors can use the kernels of truth in the myth to make profitable investment choices. Valuable sections include: Secrets of "going short" that pros use every day Why diversification can be bad--and how to make it work What to look for to consistently find benchmark-beating stocks Why mutual funds aren't as safe as everyone thinks How to use options to boost income or protect a portfolio Richard L. Lackey is the CEO and managing partner of ETS Capital Management, which manages assets for institutions and high-net-worth individuals, as well as president of ETS Financial Services, a trader training firm. A nationally recognized authority on trading and investing, Lackey has more than two decades of experience trading equities, options, futures, and currencies. He is a popular speaker at investment seminars and conferences, and appears regularly in national broadcast and print media. Advance Praise for Food Fight “Food Fight is a blueprint for the nation taking action on the obesity crisis. In his analysis, Brownell is balanced but bold, courageous and creative. A public health landmark.” --David A. Kessler, M.D., Dean, Yale School of Medicine, Former Commissioner of the Food and Drug Administration “We are indeed involved in a food fight. It is a fight for the health of America---especially our children. This book provides much of the necessary ammunition to win this fight.” --David Satcher, M.D., Ph.D., former Surgeon General, Director of the National Center for Primary Care, Morehouse School of Medicine “Provides a compelling approach to reverse the obesity epidemic now gripping our nation. Anyone concerned about this crisis, and that should include all Americans, will find this book enlightening.” --Walter C. Willett, M.D., Dr.P.H., Chair, Department of Nutrition, Harvard School of Public Health “Food Fight is a very informative, provocative, and well-written account of the role of food in the growing public health problem of obesity. I highly recommend it.” --Steven N. Blair, P.E.D., President and CEO, the Cooper Institute “Food Fight rings the alarm to enlist Americans in an effort to protect children from the ‘toxic environment'that is leading to skyrocketing rates of obesity and other health problems.” --Michael F. Jacobson, Ph.D., Executive Director, Center for Science in the Public Interest “Kelly Brownell and colleagues were among the first to sound the alarm, that an increasingly'toxic environment'puts everyone, and especially children, at risk for obesity. Food Fight enters the front lines in the battle between public health and private profit.” --David S. Ludwig, M.D., Ph.D., Director, Obesity Program, Children's Hospital Boston, Harvard Medical School How America is eating itself into a national health crisis and what we can do about it In Food Fight, one of the world's best-known and most respected experts on nutrition, obesity, and eating disorders delivers the sobering message that America is quickly succumbing to a'toxic'food environment guaranteed to produce obesity, disability, and death. Dr. Kelly D. Brownell goes beyond the bestselling Fast Food Nation to explore the roots of the obesity epidemic and the enormous toll it is taking on the nation's health, vitality, and productivity. And he offers an unflinching assessment of a culture that feeds its pets better than its children, that targets the poor and children as a market for high-calorie, low-nutrition junk food and manipulates children into poor eating habits with toy giveaways and in-school promotions. But Food Fight isn't all bad news. It is also an inspiring call to action from one of the nation's most effective public health advocates. Dr. Brownell suggests bold public policy initiatives for stemming the rising tide of obesity, diabetes, and heart disease, such as imposing taxes on junk food and using the proceeds to make healthy foods more affordable and available. He describes steps individuals can take to help safeguard their and their families'health, including pressuring schools to remove junk food vending machines. And he offers a workable plan for improving individual and family eating and exercise habits. By slavishly following the supposed "truths" of Wall Street, millions of investors have lost millions of dollars. These "truths" are really myths. The theories have merit, but they have been misapplied and misunderstood by brokers, financial advisers, and investors themselves. What was once gospel has turned into myths that no longer match the realities of today's market: buy-and-hold made sense when commissions were extremely high in the days before discount brokers; overseas diversification was smart when few companies had extensive international operations? Cashing in on Wall Street's 10 Greatest Myths tears away the myths and uncovers the core concepts behind the myths that have consistently provided a safe path to building wealth. Each myth is closely studied to reveal its pernicious nature and its inherently negative impact on long-term profitability. By learning the truth behind the myths, while discarding the myths themselves, investors can learn to reduce risk while enjoying long-term returns with less risk. The book takes a practical approach to how to use the truth behind the myths to create better investing opportunities.; Each chapter is dedicated to one myth and shows in detail how each myth can adversely affect your investing success. The author describes each myth, explains its flaws, and then shows what you can do to turn that myth to your advantage Examines the roots of the rising obesity epidemic, discussing how evolution has lead to humans' cravings for fat, sugar, and calories, what impact obesity has on the health care system and chronic illness, how it is affecting the world's children, and what can be done to stop its spread and promote a healthier way of life A detailed assessment of the commonly held myths that drive investor behavior uncovers core concepts that always provide the safest path to building wealth, with practical advice on mutual funds, what to look for to find profitable investment choices, how to protect one's portfolio, and more. 15,000 first printing. This text describes the deeply entrenched biological and cultural forces that lead Americans to over-eat and become physically inactive, and outlines creative, innovative and controversial solutions to the problem.