Case Studies in the Traditional Food Sector: A volume in the Consumer Science and Strategic Marketing series (Woodhead Publishing Series in Consumer Science and Strategic Marketing)

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R&D in the food industry? Through case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment. Bridges the gap between scholars and practitioners in understanding consumers in the traditional food sector Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the food industry Front Cover......Page 1 Case Studies in Food Retailing and Distribution......Page 4 Copyright Page......Page 5 Contents......Page 6 Contributor biographies......Page 14 Series Preface......Page 22 The changing nature of food retailing and distribution: Using one case to understand many......Page 24 References......Page 29 1.2 The independent retailer: Problems and prospects......Page 32 1.3 The independent retailer and their role in the local community......Page 34 1.4.1 Community of values......Page 36 1.4.2 Immediate community......Page 38 1.4.3 Supply chain community......Page 40 1.5 Conclusions......Page 41 References......Page 42 2.2 The Australian retail landscape......Page 44 2.3 Retailing in Tasmania......Page 45 2.4 Differentiation strategy......Page 47 2.5.1 Product......Page 48 2.5.3 Place......Page 49 2.6 Foes or allies?......Page 50 2.7.1 Shop local movement......Page 51 2.7.3 Time-poor lifestyle and the luxury of choice......Page 52 2.8 The future for the Tasmanian grocery sector......Page 53 References......Page 54 3.1 Introduction......Page 56 3.3 The concentration of food retail power in New Zealand......Page 57 3.4.1 Data collection and analysis......Page 58 3.5.1.1 The supermarket......Page 59 3.5.1.2 The wine specialty store......Page 60 3.5.2 Findings from the in-depth interviews with wine retail managers......Page 61 3.5.2.1 Supermarket and chain off-license......Page 62 3.5.2.2 Wine specialty store......Page 63 3.6 Conclusions......Page 65 References......Page 66 4.2 Online retailing in Turkey......Page 68 4.3 Scale up to survive?......Page 71 4.3.2 Organic food certifications: costs and benefits......Page 73 4.3.4 Geographical expansion and logistics......Page 74 4.3.5 Digital marketing......Page 76 4.4 An abrupt closure......Page 77 4.5 Reopening: a revival or a masquerade?......Page 79 4.6 Conclusion......Page 80 References......Page 81 5.1 Introduction......Page 84 5.2 Supermarkets in Ghana......Page 85 5.3 Literature review......Page 86 5.4.3 Data collection......Page 87 5.5.1 Respondents’ profile......Page 88 5.5.2 Exploratory factor analysis......Page 90 5.5.3 Demographic factors and shopping influencers......Page 91 5.6 Discussion and conclusions......Page 95 References......Page 96 6.1 Introduction......Page 100 6.2 Forms of the sharing economy: a literature review......Page 103 6.3 Understanding the context of food sharing......Page 106 6.4 Methodological approach......Page 108 6.5 BonAppetour: A food community marketplace......Page 109 6.6 Discussion and conclusions......Page 112 References......Page 114 7.1 Introduction......Page 118 7.2.1 Local food movements......Page 119 7.2.3 Benefits and obstacles perceived by farmers/producers......Page 120 7.3 Method......Page 121 7.4.3 Benefits perceived by farmers/producers......Page 122 7.4.3.2 Product appreciation......Page 123 7.4.3.4 Personal relationships......Page 124 7.4.4 Barriers perceived by farmers/producers......Page 126 7.4.5 Other specific barriers (food safety and licensing concerns)......Page 127 7.4.6 Farmers/producers and fair prices......Page 128 7.4.7 Future prospects for selling local food products......Page 129 7.5.3 Barriers to sale of local food as perceived by farmers/producers......Page 130 7.6 Conclusions......Page 131 References......Page 132 8.1 Introduction......Page 136 8.2 Geographical indication (GI) systems......Page 138 8.3 The NIE approach to governance of GI supply chain networks......Page 140 8.4 A case study from Turkey: Gemlik table olives......Page 142 8.5 Concluding remarks......Page 145 References......Page 147 9.1 Introduction to the ayurvedic consumer-packaged goods industry......Page 150 9.2 The growth of the consumer-packaged goods industry and the ayurvedic consumer-packaged goods industry......Page 151 9.3 Patanjali’s product portfolio......Page 153 9.4 Positioning and advertising......Page 155 9.5 Enabling distribution channels for ayurvedic food......Page 156 9.6.1 Primary activities......Page 158 9.7 Opportunities and challenges......Page 161 9.8 Conclusion......Page 163 References......Page 164 Appendix......Page 166 10.1 Introduction......Page 168 10.2 A premium private label—organic products......Page 169 10.2.1 Overview of organic product introductions in the US market......Page 170 10.2.2 Food and beverage innovation: national brands versus private labels......Page 172 10.2.3 The top two organic food categories—fresh fruit & vegetables and dairy products......Page 174 10.3 Organic product prices......Page 177 10.4 Current trends and future concerns......Page 180 References......Page 181 Appendix 1 USDA organic labeling standards......Page 186 Appendix 2 Retailers expand the availability of organic products by introducing private labels......Page 187 11.1 Introduction......Page 190 11.2 Malaysian organic and food retailing......Page 191 11.3 Hypotheses development......Page 192 11.4 Research method......Page 193 11.6.1 PLS-SEM analysis......Page 195 11.6.2 Internal consistency reliability......Page 196 11.7.1 Collinearity assessment......Page 197 11.7.3 Coefficient of determination (R2 value)......Page 200 11.7.5 Blindfolding and predictive relevance q2......Page 201 11.7.6 The mediating effects analysis......Page 202 11.8 Discussion......Page 203 11.9 Conclusions and recommendations......Page 204 References......Page 205 12.1 Introduction......Page 210 12.2.1 The situation......Page 211 12.2.3 The Kiteiras distribution system......Page 212 12.2.4 The pilot......Page 213 12.2.6 Escalation of the initiative......Page 214 12.3 Contribution......Page 215 12.3.2 Using customer knowledge as competitive advantage......Page 216 12.4 Conclusions......Page 217 References......Page 218 13.1 Introduction......Page 220 13.2 Theoretical framework......Page 221 13.2.1 Transformative service research......Page 222 13.2.2 Reverse use of customer data......Page 223 13.2.3 Customer-dominant logic......Page 224 13.2.4 Toward a framework for transformative food retailing......Page 225 13.3.1 Transformative food retailing and consumers......Page 230 13.3.3 Transformative food retailing and the academic community......Page 231 13.3.4 Transformative food retailing and society......Page 232 References......Page 233 14.1 Introduction to sustainable marketing practices......Page 236 14.2 The sustainable consumption process......Page 237 14.2.2 The role of sustainability in creating consumer trust and satisfaction......Page 239 14.2.2.1 Factors influencing consumer trust......Page 240 14.3.1 Company background......Page 242 14.3.2 Methodology and research design......Page 244 14.4.2 Determinants of trust and satisfaction in sustainable consumption......Page 245 14.4.2.1 Trust......Page 249 14.4.2.2 Sustainable consumption and satisfaction......Page 251 14.4.3 Alnatura, trust and satisfaction......Page 253 14.5 Implications for consumers and organizational strategy......Page 254 14.6 Conclusion......Page 256 References......Page 257 15.1 Introduction......Page 260 15.2.1 Trend detection and analysis......Page 261 15.3.1 Case study 1......Page 262 15.3.2 Case study 2......Page 265 15.4 Discussion and future research......Page 267 References......Page 269 16.1 Introduction......Page 272 16.2 The meal-kit market......Page 273 16.3 Time and food provisioning......Page 274 16.4 The time-poor consumer and the commodification of food-related time......Page 275 16.4.1 Busy as a bee: appealing to busy lifestyles......Page 276 16.4.2 (No) time to cook? Meal-kits make cooking simple and speedy......Page 277 16.5.1 Deskilling consumers through expert discourse: cook like a pro......Page 278 16.5.2 Apportioning responsibility and taking control: leave the hard work to us......Page 279 16.6 The new rules of food provisioning and some potential consequences......Page 280 References......Page 282 17.1 Introduction......Page 286 17.2 Supermarkets under attack......Page 287 17.3 Food media and integrated advertising......Page 288 17.4 Strategic marketing and integrating brands......Page 290 17.4.1 Cooking like a MasterChef......Page 291 17.4.2 Farmer’s Choice......Page 292 17.4.3 Turning recipes into riches......Page 293 17.5 Implications for consumers......Page 294 References......Page 295 18.1 Introduction......Page 298 18.2 Conad Scrl: company profile......Page 299 18.3.1 Conad’s PL architecture......Page 300 18.3.2 Sapori & Dintorni......Page 301 18.3.3 From food products to concept stores: the Sapori & Dintorni store......Page 303 18.4 Cremerie Sapori & Dintorni......Page 306 18.4.1 Implications for organizational strategy......Page 307 References......Page 309 Index......Page 312 Back Cover......Page 323

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe.

Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered.

Coverage includes:

• the impact of retail concentration and the ongoing relevance of independent retailing
• how social forces impact upon food retailing and consumption
• trends in organic food retailing and distribution
• discussion of how wellbeing and sustainability have impacted the sector
• perspectives on the future of food retailing and distribution

This book is a volume in the Consumer Science and Strategic Marketing series.

• Addresses business problems in in food retail and distribution
• Includes pricing and supply chain management
• Discusses food retailing in urban and rural settings
• Covers both global distribution and entry in developing nations
• Features real-world case studies that demonstrate what does and does not

__Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector__There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R&D in the food industry?Through case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment.Bridges the gap between scholars and practitioners in understanding consumers in the traditional food sectorAllows scientists and professionals to make the most of R&D outcomesAdvances consumer science research to address business problems in the food industry

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product.

There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research.

• Bridges the gap between scholars and practitioners in understanding consumers of wine
• Allows scientists and professionals to make the most of R&D outcomes
• Advances consumer science research to address business problems in the wine industry

'Case Studies in Food Retailing and Distribution' aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing; how social forces impact upon food retailing and consumption; trends in organic food retailing and distribution; discussion of how wellbeing and sustainability have impacted the sector; perspectives on the future of food retailing and distribution. -- Provided by publisher 'Case Studies in the Wine Industry' aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. -- Provided by publisher "Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research." --Amazon.com Annotation This title aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research