Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition) (Wetfeet Insider Guide)

For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews. Maybe youre a struggling writer or artist whos tired of living on ramen and happy-hour buffets , and youve come to the conclusion that a cell phone and a steady paycheck dont necessarily make a person a sellout. Maybe youre an English major whose friends are all receiving job offers from consulting firms, banks, and the like, and youre wondering just what the heck the business world has to offer you. Maybe youre a banker, but frustrated because your job doesnt let you express creativity or take advantage of your abiding interest in popular culture and the media. Then you turn on the television or pick up a newspaper or magazine, and suddenly it hits Why not work in advertising or PR? Turn to this WetFeet Insider Guide to learn Undergrads can find account management, media, and account planning positions at ad agencies, and account management positions in PR, through on-campus recruiting or by networking.