Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It : 10 Rules for Building a Successful Personal Brand and Keeping It

From the best-selling author of Brand Warfare and outspoken former CEO of John Hancock David F. D'Alessandro, Career Warfare is a "how to succeed book" for the ambitious person interested in breaking out of the pack and climbing high up the corporate ladder. The premise is simple: It's hard to leave your peers behind and really excel. What sets the really successful players apart from those who never rise to the level of their ambitions is the character they reveal and the name they make for themselves with the people they meet in their working life.This book will offer concrete advice on building the kind of reputation that makes people want to take a chance on you. In D'Alessandro's trademark style, it will also talk frankly and humorously about the absurd nature of corporate life. And it will offer shrewd recommendations to help the sane persons survive the less-than-same aspects of any organization - and eventually, take over the asylum.In the tradition of the best-selling, What They Still Don't Teach You at Harvard Business School, D'Alessandro reveals the unwritten rules for reaching the top of any field. D'Alessandro reveals how business really works and speaks directly to any one in business - and provides savvy advice for every level."Sure you'll need accomplishments to get ahead. You'll need to work hard and be smart. But the competition is stiff. Brains, hard work, and accomplishments are just a minimum requirement. If you intend to succeed, the stuff your mother told you - work hard, be polite, dress neatly, is all helpful. But the biggest mistake you can make is to assume that the business world is rational, and success will proceed in a rational manner from your good performance reviews. Corporations are really just like vertical villages, driven by gossip, intrigue, and anecdote. More than anything else, your reputation determines whether you conquer the vertical village or are defeated by it. The name you make for yourself determines whether you become the mayor - or the village idiot."From one of America's most prominent and respected CEO's, with a best-selling track record, Career Warfare provides object lessons on success for leaders at every level. This introduction to IBMs AIX Version 3 operating system bridges the gap between IBMs voluminous documentation and specialized books on the subject. It provides the necessary background to effectively utilize the IBM documentation on AIX.— enabling experienced DOS-based PC users new to UNIX to become competent, confident, and efficient managers of their own AIX systems. Explains the basic elements of UNIX and shows how they are used in AIX—system setup, getting started, using graphics, electronic mail, and devices. Explores the how and why of UNIX and AIX and considers advanced system management topics—what is an operating system?, AIX file system, processes, users, editors, UNIX utilities, shells, shell programming, advanced file system concepts, managing AIX, and networks. For those making the transition from personal computers to UNIX (using IBMs Risc System/6000 workstations or those compatible systems made by Bull, Wang, and others).

This introduction to IBM's AIX Version 3 operating system bridges the gap between IBM's voluminous documentation and specialized books on the subject. It provides the necessary background to effectively utilize the IBM documentation on AIX--enabling experienced DOS-based PC users new to UNIX to become competent, confident, and efficient managers of their own AIX systems.

FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE A genuine winner shows you how to stand out from the crowd As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare , David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building. Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains: How to make people want to take a chance on them How to gain and keep a great reputation Why success will not proceed in a rational manner Why hard work and accomplishment aren't enough What character has to do with it "A refreshing message...from someonewho has fought many corporate wars." —The New York TimesWith the latest stories from D'Alessandro's neverending collection of corporate derring-do and newinsight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever whennavigating your way to success.D'Alessandro dares to speak the truth. If you don't manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say."With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D'Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business." —James Carville, author and Democratic Strategist"With good jobs becoming harder to find, D'Alessandro's sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time." —Tom Neff, Chairman, U.S., Spencer Stuart"Smart, strategic, and useful career advice from someone who has actually achieved success in the real world." —Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive "D'Alessandro, a keen observer of the unwritten rules of organizational life, shows how personal brands are built out of people's day-to-day behavior in even the most insignificant moments. He also demonstrates what a battle it is to build a good one. It is a battle even to be noticed early in your career; it is a battle not to become dangerously arrogant later on. You constantly have to defend your brand from the sniping of your enemies, the indifference of your bosses, and your own worst impulses." "Using vivid stories from his own rise through the organizational ranks, D'Alessandro offers shrewd advice for disarming the people who hold your career in their hands and introduces a remarkable cast of characters along the way. You'll meet the corporate chairman who gave himself a speech impediment, the account executive who sang opera for a president, and the job candidate who washed her face with a pancake. You will also meet some of the smartest managers of their own public images on the planet and learn from the things they have done right."--Jacket The youngest CEO of John Hancock Financial Services shares his unique strategy for achieving business success, using funny stories to show readers how to make others take a chance for them, how to cultivate a great reputation, how to define and build character, and much, much more. $250,000 first printing. An introduction to IBM's AIX Version 3 operating system. It provides the necessary background to the IBM documentation on AIX, enabling experienced DOS-based PC users, new to UNIX, to become competent managers of their own AIX systems. Explores the factors that help people achieve professional success and explains how people can use those factors to compete at higher levels by creating their own personal brand that will convince powerful people to trust them Any book about personal brands should by rights start with the greatest obstacle of all to building a good one, and that is the extreme self-absorption from which most of us suffer.