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"Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce"-- Provided by publisher Artificial Intelligence in Practice Contents Introduction The Most Powerful Technology Of Mankind Whats Artificial Intelligence? The Rise Of Deep Machine Learning Artificial Intelligence Opportunities In Business The Strategic Use Of Artificial Intelligence In Business Artificial Intelligence In Practice Notes Part 1 Artificial Intelligence Trailblazers 1 Alibaba How Does Alibaba Use Artificial Intelligence? Automated Sales Copy Cloud Services Smart Cities Smart Farming Academy For Discovery, Adventure, Momentum And Outlook Key Challenges, Learning Points And Takeaways Notes 2 Alphabet and Google How Does Alphabet Use Artificial Intelligence? Smarter Searching Artificial Intelligence Personal Assistants Language Translation Self-Driving Cars Captioning Millions Of Videos Diagnosing Disease Google Brain Deep Mind Key Challenges, Learning Points And Takeaways Notes 3 Amazon How Does Amazon Use Artificial Intelligence? Amazon Alexa Amazon's Artificial Intelligence Flywheel Amazon Web Services Amazon Prime Air Key Challenges, Learning Points And Takeaways Notes 4 Apple How Does Apple Use Artificial Intelligence? Smarter Apps Natural Language Processing Key Challenges, Learning Points And Takeaways Notes 5 Baidu How Does Baidu Use Artificial Intelligence? Self-Driving Cars Mobile Artificial Intelligence Real-Time Translation Key Challenges, Learning Points And Takeaways Notes 6 Facebook How Does Facebook Use Artificial Intelligence? Monitoring Content Facial Recognition Understanding Text Suicide Prevention FBLearner Flow Facebook AI Research Key Challenges, Learning Points And Takeaways Notes 7 IBM How Does IBM Use Artificial Intelligence? Project Debater Key Challenges, Learning Points And Takeaways Notes 8 JD.com What Does JD.com Use Artificial Intelligence For? Automated Deliveries By Air And Road Facial Recognition Technology Smart Fridges Smart Shops Key Challenges, Learning Points And Takeaways Notes 9 Microsoft How Does Microsoft Use Artificial Intelligence? Underwater Data Centers Who Uses Microsoft Artificial Intelligence? Bonsai Key Challenges, Learning Points And Takeaways Notes 10 Tencent How Does Tencent Use Artificial Intelligence? Robots And Autonomy Medical Technology Tencent Miying – Artificial Intelligence In Hospitals Key Challenges, Learning Points And Takeaways Notes Part 2 Retail, Consumer Goods and Food and Beverage Companies 11 Burberry What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 12 Coca-Cola What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 13 Domino's What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 14 Kimberly-Clark What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 15 McDonalds What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 16 Samsung What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 17 Starbucks What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Key Tools, Technology And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 18 Stitch Fix What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 19 Unilever What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 20 Walmart What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used What Were The Results? Key Challenges, Learning Points And Takeaways Notes Part 3 Media, Entertainment and Telecom Companies 21 The Walt Disney Company What Problem Is Artificial Intelligence Used To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Are Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 22 Instagram What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Are Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 23 LinkedIn What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 24 Netflix What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 25 Press Association What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Are The Results? Key Challenges, Learning Points And Takeaways Notes 26 Spotify What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 27 Telefonica What Problem Is Artificial Intelligence Trying To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 28 Twitter What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Are Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 29 Verizon What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 30 Viacom What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes Part 4 Services, Financial and Healthcare Companies 31 American Express What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 32 Elsevier What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Tools, Technology And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 33 Entrupy What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 34 Experian What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 35 Harley-Davidson What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 36 Hopper What Problem Is Artificial Intelligence Helping To Solve How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 37 Infervision What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 38 Mastercard What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 39 Salesforce What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 40 Uber What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes Part 5 Manufacturing, Automotive, Aerospace and Industry 4.0 Companies 41 BMW What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Were The Results? What Technology, Tools And Data Were Used? Key Challenges, Learning Points And Takeaways Sources 42 GE What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 43 John Deere What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Are The Results? Key Challenges, Learning Points And Takeaways Notes 44 KONE What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Are Used? What Were The Results? Key Challenges, Learning Points And Takeaways Sources 45 Daimler AG What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Were The Results? What Technology, Tools And Data Were Used? Key Challenges, Learning Points And Takeaways Sources 46 NASA What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Were The Results? What Technology, Tools And Data Were Used? Key Challenges, Learning Points And Takeaways Sources 47 Shell What Problem Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 48 Siemens What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Notes 49 Tesla What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Are The Results? What Technology, Tools And Data Were Used? Key Challenges, Learning Points And Takeaways Sources 50 Volvo What Problems Is Artificial Intelligence Helping To Solve? How Is Artificial Intelligence Used In Practice? What Technology, Tools And Data Were Used? What Were The Results? Key Challenges, Learning Points And Takeaways Sources Part 6 Final Words and Artificial Intelligence Challenges 51 Final Words And Artificial Intelligence Challenges Approach Artificial Intelligence Strategically Develop Artificial Intelligence Awareness And Skills Secure The Right Data Update Your Technology And IT Systems Use Artificial Intelligence Ethically Prepare Yourself For Artificial Intelligence Disruption Connect To Keep The Conversation Going Notes About the Author Acknowledgments Index EULA "Artificial Intelligence in Practice follows the same format as Big Data in Practice, featuring about 50 real world case studies of how companies use artificial intelligence and machine learning today. Like the previous book, the author starts with a general introduction to AI and machine learning and then goes on to individual chapters highlighting companies from some of the world's biggest brands to smaller businesses, covering all sectors and industries. Each chapter follows the same structure?] 1. overview of company, 2. problem AI is helping to address, 3. how AI was used, 4. technical details, 5. key learning points"-- Provided by publisher