Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, 25th Anniversary Edition

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. __ LC This volume provides a historical look at the origins of the advertising industry and consumer society at the turn of the 20th century. It includes a history of ways businesses have refined their search for new consumers

The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer culture as defining forces in American life

Content: Advertising as social production -- The political ideology of consumption -- Mon, Dad and the kids: toward a modern architecture of daily life. In 1910, Henry Ford instituted the "line production system" for "maximum production economy" in his Highland Park, Michigan, plant.