Capitalism at the Crossroads : The Unlimited Business Opportunities in Solving the World's Most Difficult Problems

Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Companies are at crossroads, too: finding new strategies for profitable growth is now more challenging. Both sets of problems are intimately linked. Learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today's most crucial social and environmental problems. Hart shows how to become truly indigenous to all markets — and avoid the pitfalls of traditional 'greening' and 'sustainability' strategies. This book doesn't just point the way to a capitalism that is more inclusive and more welcome: it offers specific techniques to recharge innovation, growth, and profitability. Global capitalism stands at a crossroads—facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Today's global companies are at a crossroads, too: finding new strategies for profitable growth has never been more challenging. Both sets of problems are intimately linked, says Stuart L. Hart—and so are the solutions. In Capitalism at the Crossroads, Hart shows companies how to identify sustainable products that can drive new growth as they also help solve today's most crucial social problems. Drawing on his experience consulting with top companies and NGOs worldwide, Hart shows how to integrate new technology to deliver profitable solutions that reduce poverty and protect the environment at the same time. Along the way, you'll learn how to become truly indigenous to all your markets—and avoid the pitfalls of traditional "greening" and "sustainability" strategies. This book transcends yesterday's stale debates about globalization, pointing the way toward a capitalism that's more inclusive, more welcome, and far more successful. But great ideas aren't enough. Hart presents on-the-ground techniques for transforming them into reality, helping leaders re-ignite innovation, growth, and profitability in their own businesses, starting today. Beyond yesterday's sterile globalization battles A revolutionary synthesis that makes global capitalism work for everyone Catalyzing a revolution in sustainable development...and profiting from it Why business is singularly equipped to lead the movement towards global sustainability Reigniting corporate growth: A strategic framework for serving four billion new customers Build your bottom line by helping them build a better life Not just "sustainability": becoming truly indigenous Overcoming the limits of first-generation sustainability initiatives Powerful case studies from more than 20 top companies worldwide Making it work: from DuPont to Unilever, S.C. Johnson to Grameen Telecom In Capitalism At The Crossroads, Hart Shows Companies How To Identify Sustainable Products That Can Drive New Growth As They Also Help Solve Today's Most Crucial Societal Problems. Drawing On His Research And Consulting Experience With Top Companies And Ngos Worldwide, Hart Shows How To Integrate New Technology To Deliver Profitable Solutions That Reduce Poverty And Protect The Environment At The Same Time. You'll Learn How To Become Truly Indigenous To All Your Markets - And Avoid The Pitfalls Of Traditional Greening And Sustainability Strategies. This Book Transcends Yesterday's Stale Debates About Globalization, Pointing The Way Toward A Capitalism That's More Inclusive, More Welcome, And Far More Successful. Hart Presents On-the-ground Techniques For Helping Leaders Reignite Innovation, Growth, And Profitability In Their Own Businesses, Starting Today.--jacket. Foreword / Fisk Johnson -- Prologue : Capitalism At The Crossroads -- Ch. 1. From Obligation To Opportunity -- Ch. 2. Worlds In Collision -- Ch. 3. The Sustainable Value Portfolio -- Ch. 4. Creative Destruction And Sustainability -- Ch. 5. The Great Leap Downward -- Ch. 6. Reaching The Base Of The Pyramid -- Ch. 7. Broadening The Corporate Bandwidth -- Ch. 8. Developing Native Capability -- Ch. 9. Toward A Sustainable Global Enterprise. Stuart L. Hart. Includes Bibliographical References And Index. Global capitalism stands at a crossroads-facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Today's global companies are at a crossroads, too: finding new strategies for profitable growth has never been more challenging. Both sets of problems are intimately linked, says Stuart L. Hart-and so are the solutions.In Capitalism at the Crossroads, Hart shows companies how to identify sustainable products that can drive new growth as they also help solve today's most crucial societal problems. Drawing on his research and consulting experience with top companies and NGOs worldwide, Hart shows how to integrate new technology to deliver profitable solutions that reduce poverty and protect the environment at the same time. You'll learn how to become truly indigenous to all your markets-and avoid the pitfalls of traditional "greening" and "sustainability" strategies. This book transcends yesterday's stale debates about globalization, pointing the way toward a capitalism that's more inclusive, more welcome, and far more successful. Hart presents on-the-ground techniques for helping leaders reignite innovation, growth, and profitability in their own businesses, starting today. Enthusiastic employees far out-produce and outperform the average workforce:they step up to do the hard, even'impossible'jobs. Most people are enthusiastic when they're hired: hopeful, ready to work hard, eager to contribute. What happens? Management, that's what. The authors tell you what managers do wrong, and what they need to do instead. It's about giving workers what they want most, summarized in the Three-Factor Theory: to be treated fairly; to feel proud of their work and organizations; and to experience camaraderie. Sounds simple, but every manager knows how tough it can be. Nostrums, fads, and quick and easy solutions have abounded in the management literature, but swiftly go out of style when they fail to meet the test in the workplace. The authors provide research-grounded answers to crucial questions such as: Which leadership and management practices can have the greatest positive performance impact? What does employee satisfaction really mean? What's the relationship between employee satisfaction, customer loyalty, and profit? Sirota and his colleagues detail exactly how to create an environment where enthusiasm flourishes and businesses grow. Global capitalism stands at a crossroads - facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Todays global companies are at a crossroads, too: finding new strategies for profitable growth has never been more challenging. Both sets of problems are intimately linked, says Stuart L. Hart - and so are the solutions. In Capitalism at the Crossroads, Hart shows companies how to identify sustainable products that can drive new growth as they also help solve todays most crucial social problems. Drawing on his experience consulting with top companies and NGOs worldwide, Hart shows how to integrate new technology to deliver profitable solutions that reduce poverty and protect the environment at the same time. Along the way, youll learn how to become truly indigenous to all your markets - and avoid the pitfalls of traditional "greening" and "sustainability" strategies. This book transcends yesterdays stale debates about globalization, pointing the way toward a capitalism thats more inclusive, more welcome, and far more successful. But great ideas arent enough Presents The Theory That There Are Commercial Opportunities In The Poor Nations Of The World For Private Companies, And That Companies Can Utilize This Knowledge To Make Profits And At The Same Time Fight Poverty. Part I: The Fortune At The Bottom Of The Pyramid: The Market At The Bottom Of The Pyramid -- Products And Services For The Bop -- Bop: A Global Opportunity? -- The Ecosystem For Wealth Creation -- Reducing Corruption: Transaction Governance Capacity -- Development As Social Transformation -- Part Ii: Innovative Practices At The Bottom Of The Pyramid: The Market At The Bottom Of The Pyramid -- Known Problems And Known Solutions: What Is The Missing Link? -- Know Problems And Unique Solutions -- Known Problems And Systemwide Reform -- Scaling Information -- Creating Enabling Conditions For The Development Of The Private Sector -- Part Iii: Cd: 35 Minutes Of Video Success Stories Filmed On Location In The Bottom Of The Pyramid In India, Peru, Mexico, Brazil, And Venezuela. C.k. Prahalad. Subtitles From Jacket. Includes Bibliographical References And Index. The world's most exciting, fastest-growing new market?It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.In the book and accompanying CD videos, Prahalad presents...Why what you know about BOP markets is wrong A world of surprises—from spending patterns to distribution and marketingUnlocking the "poverty penalty"The most enduring contributions your company can make Delivering dignity, empowerment, and choice—not just productsCorporations and BOP entrepreneurs Profiting together from an inclusive new capitalism Enthusiastic employees outproduce and outperform. They step up to do the impossible. They rally each other in tough times. Most people are enthusiastic when they're hired: hopeful, ready to work hard, eager to contribute. What happens to dampen their enthusiasm? Management, that's what.The Enthusiastic Employee draws on 30 years of research and experience to show you exactly what managers do wrong-and what they should do instead.Drawing on detailed case studies and employee attitude surveys in hundreds of companies, the authors offer research-proven solutions-not fads, nostrums, or phony shortcuts. Along the way, you'll identify the dollars-and-cents business case for high employee morale, learn exactly what employee morale means, and discover the specific management practices that offer the greatest positive performance impact. Enthusiastic employees outproduce and outperform. They step up to do the impossible. They rally each other in tough times. Most people are enthusiastic when they're hired: hopeful, ready to work hard, eager to contribute. What happens to dampen their enthusiasm? Management, that's what. This book draws on 30 years of research and experience to show you exactly what managers do wrong and what they should do instead. Drawing on detailed case studies and employee attitude surveys in hundreds of companies, the authors offer research-proven solutions, not fads, nostrums, or phony shortcuts. Along the way, you'll identify the dollars-and-cents business case for high employee morale, learn exactly what employee morale means, and discover the specific management practices that offer the greatest positive performance impact Shows companies how to identify sustainable products that can drive growth as they also help solve crucial social problems. This work shows how to integrate technology to deliver profitable solutions that reduce poverty and protect the environment at the same time. It helps you learn how to become indigenous to all your markets. "In the book and accompanying CD videos, Prahalad presents: why what you know about BOP (Bottom of the Pyramid) markets is wrong; unlocking the "poverty penalty"; the most enduring contributions your company can make; and corporations and BOP entrepreneurs."--BOOK JACKET. Accompanying CD-ROM contains ... "12 video cases shot on location in Peru, Mexico, Venezuela, India and Brazil ... [and] bonus case stories (text)."--CD-ROM label Turn on your television and you will see calls for money to help the world's 4 billion poor-people who live on far less than $2 a day. David Sirota, Louis A. Mischkind, Michael Irwin Meltzer. Includes Bibliographical References (p. 335-346) And Index. An accurate understanding of motivation in the workplace is more than an academic pursuit.