Can businesses move beyond efficiency? The shift toward effectiveness and equity in the corporate sustainability debate

## Abstract The aim of this paper is to articulate to a wider practitioner and academic audience the value and importance of moving the sustainable business agenda beyond the notion of eco‐ and socio‐efficiency. This in itself is not a new development in the sustainable business literature. What are emerging are integrated models of corporate sustainability that link together the six criteria that a sustainable business will need to satisfy, namely eco‐efficiency, socio‐efficiency, eco‐effectiveness, socio‐effectiveness, sufficiency and ecological equity. At this stage these new models of corporate sustainability need further theoretical development, taking corporate sustainability beyond the business case (eco‐efficiency) towards an integrated approach that links in the social and natural cases. A new model for sustainable entrepreneurship is presented and discussed in the context of a social entrepreneur case study. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.