Campaigns and Elections American Style: The Changing Landscape of Political Campaigns (Transforming American Politics)

Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections. MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict MuPDF error: syntax error: invalid key in dict Cover 1 Half Title 4 Title Page 8 Copyright Page 9 Dedication 10 Contents 12 Acknowledgments 14 Contributors 16 1 Elections in a Polarized America: Understanding the Dynamics and the Transformation of American Political Campaigns 22 PART I: The Political Context of Campaigns: Campaign Planning and Management, Political Parties, and Redistricting 32 2 Campaign Planning and Management: The Key Elements of Campaigns 35 3 The Role of Political Parties 57 4 Elections and the Long Journey into the Redistricting Thicket 87 PART II: Identifying Voters: Who Votes, Why, and How 112 5 The Uses and Challenges of Survey Research in Election Campaigns 115 6 Political Data, Analytics, and Targeting 144 7 U.S. Elections on the Brink 157 8 The Ground Game: Field Organizing in Political Campaigns 181 PART III: Communicating with Voters 206 9 Creating a Winning Campaign Strategy 209 10 Paid Media Today: Four Screens but the Same Two Eyes 239 11 From Radio to Twitter: The Evolution of Earned Media 262 PART IV: Financing Elections 286 12 Candidate Campaign Fundraising Strategies 288 13 Outside Money and Inside Policy: Campaign Finance Before and After Citizens United 325 PART V: The Future of Campaigns and Elections 350 14 Why Campaigns Matter in a Polarized Environment 352 Index 364 This collection of essays by political scientists and campaign professionals describes how campaign themes and strategy are set, how they are communicated, how advanced campaign tactics are used, why mobilising volunteers is essential, why early campaign money is worth more, and much else about campaign management