Campaigns and Elections American Style : Radical and Ethnic Minorities in American Politics

Leading political scientists and experienced campaign professionals come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research.;Understanding the dynamics and the transformation of American campaigns / James A. Thurber -- Creating a winning campaign strategy / David Winston -- The use of survey research in campaigns / Glen Bolger -- Strategics and tactics of fund-raising in 2008 / Candice J. Nelson -- Fund-raising strategies in the 2008 presidential campaign / Anthony Corrado -- The selling of the president in a converged media age / Leonard Steinhorn -- How the media covered the 2008 election: the role of earned media / Dotty Lynch -- Fieldwork in contemporary election campaigns / Paul S. Herrnson -- Dimensions of campaigns in the age of digital networks / Alan Rosenblatt -- Election law is the new rock and roll / Chris Sautter -- Campaign ethic in a changing world / Carol A. Whitney -- Madness in Michigan : a microcosm of election American style / David A. Dulio -- Campaigns matter / Candice J. Nelson. With new and revised essays throughout, this book provides a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of the new town meetings, bus tours, talk radio, infomercials, focus groups, and the Internet. The third edition explains how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers is essential; why early campaign money is worth more; how to get the media to cover a c