Campaign confessions : tales from the war rooms of politics

Introduction -- Chapter 1: The Desire for Change -- Chapter 2: Managing Expectations -- Chapter 3: Preparing the Candidate -- Chapter 4: Preparing a Female Candidate -- hapter 5: The Impact of Organization -- Chapter 6: Research Can Map the Route to Victory -- Chapter 7: The Role of Vision, Policy, and Values -- Chapter 8: The War Room -- Chapter 9: The Power of Social Media -- Chapter 10: Negative Advertising -- Chapter 11: The Influence of Money in Politics -- Chapter 12: The Importance of Party Discipline -- Chapter 13: Kyrgyzstan: A Western Campaign in a New Democracy -- Chapter 14: Observations and Reflections -- Appendix: John Laschinger's Fifty Campaigns.;"John Laschinger, Canada's only full-time campaign manager, opens up about the forty-seven campaigns he has worked on around the world. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign manager's arsenal"-- John Laschinger, Canada's Only Full-time Campaign Manager, Opens Up About The Forty-seven Campaigns He Has Worked On Around The World. From Smoke-filled Backrooms To Social Media, Laschinger Gives Unflinching Detail On Everything In A Campaign Manager's Arsenal-- John Laschinger ; With Geoffrey Stevens ; Foreword By Peter Mansbridge. Includes Index. A National Bestseller! Canada’s Only Full-Time Political Campaign Manager — 50 Campaigns in 45 Years with 30 Victories John Laschinger opens the doors to the backrooms and war rooms of the political campaigns he has run, providing lessons for aspiring campaign managers, and exposing what really happens behind the scenes. "John Laschinger, Canada's only full-time campaign manager, opens up about the forty-seven campaigns he has worked on around the world. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign manager's arsenal"-- Résumé de l'éditeur "John Laschinger, Canada's only full-time campaign manager, opens up about the forty-seven campaigns he has worked on around the world. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign manager's arsenal"-- Provided by publisher John Laschinger, Canada’s only full-time campaign manager, opens up about the fifty campaigns he has worked on around the world. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign manager’s arsenal.