Cambridge English for Marketing Student's Book with Audio CD (Cambridge English For Series)

Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. Develops specialist English language and communication skills needed in a marketing environment. Realistic scenarios and exercises are presented, and units include: Market research; Marketing plans; Digital marketing; Exhibitions and events. With audio transcripts of the CD, and answers. For self-study and developing reading, writing, listening, and speaking skills