Caffeine, Cognition, and Persuasion: Evidence for Caffeine Increasing the Systematic Processing of Persuasive Messages

"Salespeople, consultants, managers, executives, entrepreneurs-- Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? "Maximum Influence" unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever. Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation-and nine other proven principles that consciously and unconsciously propel people to act. You will also discover how to: read anyone instantly; get people to trust you instinctively; change minds easily; and convince anyone to give you almost anything. With new case studies and cutting-edge influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want-when you want."--Publisher description Content: Contents Foreword Acknowledgments Introduction 1. The Power of Persuasion Key to Success 2. Subconscious Triggers The Automatic Yes 3. The Law of Connectivity Contagious Cooperation 4. The Law of Involvement Create and Maintain Interest 5. The Law of Esteem How Praise Releases Energy 6. The Law of Obligation How to Get Anyone to Do a Favor for You 7. The Law of Dissonance Internal Pressure Is the Secret 8. The Law of Verbal Packaging The Leverage of Language 9. The Law of Association Create the Environment of Influence 10. The Law of Balance Logical Mind Versus Emotional Heart 11. The Law of Expectations The Impact of Suggestion 12. The Law of Contrast How to Make Price (or Time) a Nonissue 13. The Law of Social Validation The Art of Social Pressure 14. The Law of Scarcity Get Anyone to Take Immediate Action 15. The Inside Secrets of Maximum Influence Your Prepersuasion Checklist Epilogue Notes Index About the Author How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? These “powers” are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves--today! The secret lies in the 12 Laws of Persuasion. Author and leading authority on persuasion, motivation, and influence Kurt Mortenson has studied the traits, habits, and mindsets of master influencers for over 20 years and has formed what the calls the 12 Laws of Persuasion, which anyone can master and put to work for themselves. These laws include:• The law of dissonance• The law of contract• The law of expectation• The law of esteem• The law of obligation• And moreIn Maximum Influence, readers will learn why each law works, how to use each one, and what to avoid in carrying it out. Complete with new case studies and cutting-edge influencing techniques, this invaluable, must-have resource provides the keys to mastering the crucial tool anyone must develop and utilize in order to find success and prosperity--influence! How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? The secret lies in the 12 Laws of Persuasion. These "powers" are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves—today! Author and leading authority on persuasion, motivation, and influence Kurt Mortenson has studied the traits, habits, and mindsets of master influencers for over 20 years and has formed what the calls the 12 Laws of Persuasion, which anyone can master and put to work for themselves. These laws include: The law of dissonance The law of contract The law of expectation The law of esteem The law of obligation In Maximum Influence, you will learn why each law works, how to use each one, and what to avoid in carrying it out. Complete with new case studies and cutting-edge influencing techniques, this invaluable, must-have resource provides the keys to mastering the crucial tool anyone must develop and utilize to find success and prosperity—influence!