Buy Now : Creative Marketing That Gets Customers to Respond to You and Your Product

"Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights."-- Provided by publisher

"This is simply the best book I have ever read on direct response. After watching Rick practice this art so successfully for several decades, I'm thrilled to know his secrets!"—Eric Yaverbaum bestselling author of Public Relations for Dummies and Chairman of Ericho Communications

"Building a business is made of countless decisions. The best one I made in building Back Joy into one of the fastest growing companies in the country was to work with Rick Cesari and Ron Lynch. Having the ability to tap into their combined experience and expertise was a key factor in our success. If you want to successfully navigate the minefields that surround launching a new product or in building the sales of an existing one, you should not read this book. You should memorize it."—Bing Howenstein CEO of BackJoy Orthotics, LLC

"Rick Cesari was extremely important in shaping my thinking regarding our products, advertising strategies, and overall marketing. To this day, I benefit from conversations Rick and I continue to have in boardrooms, over the cell phone, or standing on freezing mountaintops in Washington State and Colorado."—Joel Appel former president of Orange Glo International, Inc., the makers of OxiClean, and President of FullBar LLC and Brainetics LLC

"One of the best decisions we ever made at Rug Doctor was to partner with Cesari Direct. Rick, Ron, and their team really understand direct response marketing. They are not out to win awards. They are out to sellproduct—profitably. They not only produced a quality show we could be proud of, they produced a show that delivered amazing results."—Tim Wall President and CEO of Rug Doctor, Inc.

"Cesari's method of direct demographic media messaging is the most advanced profitable advertising model, hands down. They have helped create global buzz and real sales for GoPro cameras' explosive growth as an emerging brand." —Nick Woodman CEO of GoPro

Advice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers.