Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror -- and What We Can Learn from Them

Israeli businesses face a unique and dramatic challenge-surviving and thriving despite four years of terrorist attacks against civiliansBusiness Under Fire uses a mixture of analysis and in-depth personal interviews to show how Israeli companies stay profitable, offering realistic insights readers can apply to their own organisations operating in an uncertain environment.Based on fascinating, first-person interviews conducted by the author himself in Israel with CEOs, managers, and in-the-trenches employees-Carrison received unprecedented cooperation and access from the Israeli government and many companies in various industries for this project. Author Dan Carrison deserves credit for writing an insightful book about an ongoing modern tragedy. The Palestinian terrorist attacks, which resumed in Israel in 2000, present a critical lesson for all twenty-first century businesses. Working through terrorist attacks aimed at killing civilians and disrupting normal life actually has forced Israeli executives to learn new ways of operating their businesses. Carrison interviewed leaders in various industries (airlines, hotels, high tech, advertising) who have worked to keep their businesses open, their employees safe and their customers satisfied. He actually found that many companies were revitalized. While the topic of living with danger is daunting, many Israelis have adopted better business tactics as a result of economic and physical terrorism. Oddly enough, this extreme situation leads to an uplifting business story. As a result, getAbstract.com recommends this very interesting book to CEOs, business owners and corporate strategists, especially in the hospitality and service industries. It will put your troubles in perspective and will help you prepare to cope with any type of crisis

"from Israel’s experience. Despite facing the constant grim reality of terrorism, the Israeli economy is surprisingly robust.

How do businesses in Israel stay viable in a chaotic environment, and how do they rebuild in the wake of destruction?

Based on in-depth personal interviews conducted in Israel by the author, Business Under Fire offers inspirational and instructive stories about the techniques Israeli companies have used to thrive in the face of extraordinary adversity.

Readers will learn how to:

• prepare for the worst

• find new markets and customer bases

• motivate in a stressful, uncertain environment

• make a profit under previously unimaginable conditions

• make quick, intuitive decisions

• build flexibility into long-term plans

Packed with fascinating first-person accounts from CEOs, managers, and in-the-trenches employees who have been through it all, Business Under Fire contains hard-won insights every business can learn from."

American companies steeling themselves against the threat of terrorism can learn a lot from Israel's experience. Despite facing the constant grim reality of terrorism, the Israeli economy is surprisingly robust. How do businesses in Israel stay viable in a chaotic environment, and how do they rebuild in the wake of destruction? Based on in-depth personal interviews conducted in Israel by the author, Business Under Fire offers inspirational and instructive stories about the techniques Israeli companies have used to thrive in the face of extraordinary adversity.Readers will learn how * prepare for the worst * find new markets and customer bases * motivate in a stressful, uncertain environment * make a profit under previously unimaginable conditions * make quick, intuitive decisions * build flexibility into long-term plansPacked with fascinating first-person accounts from CEOs, managers, and in-the-trenches employees who have been through it all, Business Under Fire contains hard-won insights every business can learn from. "The threat of terrorism is an everyday reality for Israeli businesspeople. Their resourcefulness, courage, and strength under such extreme circumstances teaches us valuable lessons about preparing for disaster on our own soil while meeting the needs and challenges of normal operations. The organizations represented in Business Under Fire are at the forefront of a new philosophy of business continuity, one that states unambiguously a commitment to survival, even success, in times of turmoil."--Jacket Keeping organizations running in a dangerous climate