Business Trends in the Digital Era : Evolution of Theories and Applications

This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models. In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story. The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S & T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions Front Matter....Pages i-xxviii Big Data—From Raw Data to Big Data....Pages 1-22 Cloud Computing—From Offline Computing to Cloud Computing....Pages 23-42 Platforms—From the One-Sided Market to the One-Sided + Two-Sided Market....Pages 43-61 Mobile Internet—From PC-Based Internet to PC-Based Internet and Mobile Internet....Pages 63-82 Software Defined Anything—From Software-Defined Hardware to Software Defined Anything....Pages 83-103 Outsourcing and Crowdsourcing—From Building All-Round Capabilities to Outsourcing and Crowdsourcing....Pages 105-121 Prosumer Economy—From Supply Chain to Prosumer Economy....Pages 123-141 The Long Tail Market—From Economies of Scale to Economies of Scale and the Long Tail Market....Pages 143-159 Digital Finance—From Traditional Finance to Digital and Internet Finance....Pages 161-190 The O2O Model—From Online/Offline to the O2O Model....Pages 191-212 Seizing Innovation Opportunities....Pages 213-225 Back Matter....Pages 227-230