استراتژی کسب‌وکار (کتابخانه موفقیت برایان تریسی)

Taking control of your company's destiny starts with planning strategically from the beginning. How will you determine if your company has succeeded if you can't base its performance on a well-defined business strategy? A strategic plan, established at your venture's birth, helps crystalize the future of the organization—mapping a clear path from where the company stands today to where you wish it to be. Setting a business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company's success. In Business Strategy, Tracy will help you discover how to: Ask the five key questions vital to any strategic plan Determine a corporate mission that lifts and inspires people Define themselves in relation to their competition Reposition their business with new products, services, and technology Anticipate crises, and more! Incorporating wide-ranging examples—from Alexander the Great to IBM to General Electric—this concise, practical guide gives readers proven ideas for increasing their company's bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning! Setting business strategy enables you to develop absolute clarity, establish priorities, organize resources and get better results than ever before. A strategic plan helps crystalize the future of an organization--mapping a clear path from where the company stands today to where you wish it to be. It may sound complicated, but Brian Tracy knows how to make it simple. Throughout his career, he has shown countless leaders and organizations how to achieve stunning success. In this concise and practical book, he shares the most important lessons for strategic planning. Readers will discover how to: Ask the five key questions vital to any strategic plan Determine a corporate mission that lifts and inspires people Gain valuable insight with market share/market growth and strategy/operations matrices Define themselves in relation to their competition Utilize the concept of "driving force" Anticipate crises Reposition their business with new products, services, and technologies Measure success via clear financial objectives And more Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. Powerful and portable, Business Strategy will help readers take control of their company's destiny. Setting business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. It may sound complicated, but Brian Tracy knows how to make it simple. In this practical book he shares the most important lessons for strategic planning. You'll discover how to: Ask the five key questions vital to any strategic plan - Determine a corporate mission that lifts and inspires people - Gain valuable insight with market share/market growth and strategy/operations matrices - Define yourself in relation to the competition - Reposition your business with new products, services, and technologies - Measure success via clear financial objectives - And more. Using examples ranging from Alexander the Great to IBM and General Electric, Tracy gives you proven ideas for maximizing opportunities and increasing ROI. Powerful and portable, "Business Strategy" will help you take firm control of your company's destiny Machine generated contents note: 1. Introduction to Strategy: Alexander the Great -- 2. The Principles of Effective Strategy -- 3. Five Questions in Strategic Planning -- 4. The Key Players in Setting Strategy -- 5. Values, Vision, and Purpose -- 6. Determine Your Corporate Mission -- 7. Back from the Future -- 8. Strategic Areas for Consideration -- 9. The Driving Force: Key to Strategy -- 10. Four Central Concepts in Strategic Planning -- 11. Concentrate on What You Do Well -- 12. Adjacency Moves -- 13. Have a Divestment Strategy -- 14. Zero-Based Thinking -- 15. Take the Offensive -- 16. Flexibility Wins -- 17. Create New Markets -- 18. Choose Your Competition -- 19. Engage the Entire Company -- 20. Organizational Structure Makes a Difference -- 21. The Five Phases of Strategy Formulation and Implementation. In this concise and practical book, the author shares the most important lessons for strategic planning. Readers will discover how to: ask the five key questions vital to any strategic plan; determine a corporate mission that lifts and inspires people; gain valuable insight with market share/market growth and strategy/operations matrices; define themselves in relation to their competition; utilize the concept of "driving force"; anticipate crises; reposition their business with new products, services, and technologies; and measure success via clear financial objectives. Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. -- Résumé édité du livre In this concise and practical book, the author shares the most important lessons for strategic planning. Readers will discover how to: ask the five key questions vital to any strategic plan; determine a corporate mission that lifts and inspires people; gain valuable insight with market share/market growth and strategy/operations matrices; define themselves in relation to their competition; utilize the concept of "driving force"; anticipate crises; reposition their business with new products, services, and technologies; and measure success via clear financial objectives. Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. -- Edited summary from book