Business Relationships with East Asia: The European Experience (Routledge Advances in Asiapacific Business, Vol 4)

This volume analyses the business environment in East Asia with reference to trade and investment flows within the region and between East Asia and Europe. Focusing on the two-way flow of management ideas, investment and technology, this study highlights the way in which both sides can benefit. Book Cover......Page 1 Title......Page 4 Contents......Page 5 List of figures......Page 8 List of tables......Page 10 Notes on contributors......Page 13 Introduction Jim Slater......Page 16 Europe and the Orient Express;the impact of East Asian trade on European economies Robert Hine and Peter Wright......Page 27 Korean investment in Europe: motives and choices Sang-Kun Nam and Jim Slater......Page 53 The application of international strategic alliances to enhance competitive advantage: the experience of leading Taiwanese firms Jocelyn Chen......Page 64 Italian firms in ASEAN countries: direct investment and non-equity linkages between Asian and Italian firms Corrado Molteni......Page 80 Is Europe missing the Asia boat? An overview of EU-Asia Pacific relations Gordon Robinson......Page 88 Globalization of European enterprises: the case of East Asia Wolfgang Klenner......Page 100 Opportunities for trade and investment in South Korea Sang-Kun Nam......Page 107 Levels of culture and Hong Kong organizations Sid Lowe......Page 125 Japanese product transplants in Asia and consumer choice Yong Gu Suh......Page 141 The internationalization process and control style of MNCs: the case of Korean electronics companies Yeon Hak Kim and Nigel Campbell......Page 151 The recent changes in PRC's economic development strategy and their impact on Foreign Direct Investment in China Chen Changzheng......Page 166 The economic restructuring of the state-owned enterprises in China and the implications for European investment Weihwa Pan and David Parker......Page 186 FDI policy and inward direct investment in China Xiaohong Wu and Roger Strange......Page 214 Financial centres in the Asia Pacific Region: the prospects for Taipei Yi-Cheng Liu and Roger Strange......Page 233 The European Union and East Asia: prospects for future economic co-operation Roger Strange......Page 250 Index......Page 267 This collection of articles analyses the business environment in East Asia with reference to trade and FDI flows within the region and between East Asia and Europe. Focusing on the two-way flow of management ideas, investment and technology, this study highlights the way in which both sides can benefit. Neither Europe or East Asia behave as homogenous entities, but within each, important cultural and economic differences affect the success and failure of business ventures. These articles analyse the business environment in East Asia with reference to trade and FDI flows within the region and between East Asia and Europe, highlighting the way in which both sides can benefit.