Business Owner's Guide to the Internet: How to Build a Strong Web Presence for Your Business (Quick Start Your Business)

Whether you are a small business owner seeking to create or improve your Web presence, or a player in a large corporation who wants to better understand the legal and business fundamentals of your company's Web enterprise, The Business Owner's Guide to the Internet will provide you with the important information you cannot be without! --Build and register your website --Select and request your domain --Use current software or build customized versions --Register your copyright --Sell on the Internet --Develop customer relationships and maintain loyalty --Attract visitors to your website --Protect your business --Collect money, credit card authorization and taxation Choosing a form of entity Formation and maintenance of your new entity Contract basics Dealing with employees Financing options Business plans Raising equity Your website name Technical decisions Business decisions Implementing your software and hardware Website content Selling on the Internet How to attract visitors to your website Trademarks and service marks Publishing law, copyright, and electronic media.