انگلیسی تجاری: راهنمای کامل برای توسعه سبک نوشتاری مؤثر در کسب‌وکار (ویرایش سوم)

A longtime Barron's handbook for use in the classroom as well as the office, this newly revised edition of "Business English" is better than ever.

This updated edition provides clear, concise instruction on every form of business writing, from traditional business letters to e-mail and other electronic communications. Pointing out that effective business English begins with mastering grammar and sentence structure, the author presents a brush-up course on the basics of correct usage. Second to grammatical correctness, the biggest challenge in preparing business documents is achieving an appropriate business style that conveys the writer's message succinctly without resorting to stilted, overly formal language. The author advises on how to achieve a natural tone, and to avoid meaningless jargon. She follows up with good examples of model business letters, résumés, employment letters, interoffice memos, news releases, and business reports. Additional features include exercises with answers and a glossary of business terms.

The newly updated edition of this valuable handbook presents instruction in all the essential English skills needed for effective business communication. Styles for memos, letters, and reports are covered. New sections show how to communicate clearly and effectively via electronic media. Includes exercises and practice correspondence.

cover......Page 1 title......Page 3 ISBN 0-7641-0278-8......Page 4 CONTENTS......Page 5 TABLE OF MODEL LETTERS......Page 13 PREFACE......Page 17 PART ONE GRAMMAR AND SENTENCE STRUCTURE......Page 18 1 Identifying Verbs and Subjects......Page 20 2 Sentence Completers......Page 34 3 The Sentence vs. Fragments vs. Run-Ons......Page 46 4 Subject-Verb Agreement......Page 60 5 Verb Forms......Page 80 6 Pronouns......Page 106 7 Advanced Sentence Structure......Page 124 8 Mechanics......Page 144 PART TWO CORRESPONDENCE......Page 172 9 Business Style......Page 174 10 Letter Format......Page 186 11 Request Letters......Page 198 12 Replies......Page 204 13 Credit and Collection Letters......Page 222 14 Complaints, Claims, and Adjustments......Page 234 15 Sales and Public Relations Letters......Page 244 16 Social Business Letters......Page 254 17 Employment Correspondence......Page 264 18 In-House Correspondence......Page 284 19 News Releases......Page 292 20 Business Reports and Proposals......Page 296 PART THREE WORDS AT WORK......Page 314 Commonly Confused Words......Page 316 A Glossary of Business Terms......Page 327 Answers to Exercises in "Grammar and Sentence Structure"......Page 333 INDEX......Page 371 Offers guidelines for varied business correspondence, letter-writing exercises, and over seventy-five examples of request, sales and public relations, credit and collection, and social-business letters Reviews essential rules of grammar, usage, and sentence structure and offers examples of various kinds of business letters, news releases, and business reports