انگلیسی تجاری: راهنمای کامل برای توسعه سبک نوشتن تجاری مؤثر

A longtime Barron's handbook for use in the classroom as well as the office, this newly revised edition of "Business English" is better than ever.

This updated edition provides clear, concise instruction on every form of business writing, from traditional business letters to e-mail and other electronic communications. Pointing out that effective business English begins with mastering grammar and sentence structure, the author presents a brush-up course on the basics of correct usage. Second to grammatical correctness, the biggest challenge in preparing business documents is achieving an appropriate business style that conveys the writer's message succinctly without resorting to stilted, overly formal language. The author advises on how to achieve a natural tone, and to avoid meaningless jargon. She follows up with good examples of model business letters, résumés, employment letters, interoffice memos, news releases, and business reports. Additional features include exercises with answers and a glossary of business terms.

The newly updated edition of this valuable handbook presents instruction in all the essential English skills needed for effective business communication. Styles for memos, letters, and reports are covered. New sections show how to communicate clearly and effectively via electronic media. Includes exercises and practice correspondence.

Offers guidelines for varied business correspondence, letter-writing exercises, and over seventy-five examples of request, sales and public relations, credit and collection, and social-business letters Reviews essential rules of grammar, usage, and sentence structure and offers examples of various kinds of business letters, news releases, and business reports