[Business, Economics, and Law] Success Factors for Future Growth of Car Sharing Services ||

Jens Kopp analyzes the potential of car sharing as a new mobility solution in light of progressive urbanization and researches factors influencing the use of car sharing to assess the growth outlook of car sharing services. He performs a regression analysis to identify statistically significant factors influencing the use and evaluation of car sharing services based on an empirical field research conducted in Germany (n=175). Key findings include that cost saving is the only researched factor relevant to influence the use of car sharing services as well as the evaluation of car sharing and the assessment of its future. The existing research shows that car sharing is a viable lever to address substantial ecological and economic mobility issues and the conducted research provides new insights into the factors influencing the use and evaluation of car sharing services. Contents The Transformation in the Automobile Industry State of the Automobile Industry: Porter's Five Forces Research Design: Empirical Field Research on Potential Car Sharing Users Target Groups Researchers and students in the fields of strategic corporate management, marketing, and economics Market research specialists, strategy managers, marketing and sales experts in the automobile industry The Author Jens Kopp holds a Master's Degree in Business Administration from the FOM in Essen with a focus on Strategic Corporate Management Foreword Table of Contents List of Figures List of Abbreviations List of Formulae Abstract 1 Introduction 1.1 Problem Statement and Objective 1.1.1 Rethinking Mobility 1.1.2 The Transformation in the Automobile Industry 1.1.3 Aim of the Thesis 1.2 Approach and Research Method 2 Literature and Research Review 2.1 State of the Automobile Industry: Porter ́s Five Forces 2.1.1 Rivalry between Competitors 2.1.2 Negotiation Power of Suppliers 2.1.3 Negotiation Power of Customers 2.1.4 Threat of Substitutional Products 2.1.5 Entrance of New Competitors 2.2 Trend of Mobility Services 2.2.1 Current Development of the Industry 2.2.2 The “Mobility Industry” 2.2.3 Car Sharing 2.2.4 Ride Hailing 2.3 Car Sharing In-Depth 2.3.1 State of the Concept and User Profile 2.3.2 Impact of Car Sharing 2.3.3 State in Germany 2.4 Conclusion of Literature and Research Review 2.4.1 Summary 2.4.2 Open Issues in the Literature and Research Hypotheses 3 Research Design 3.1 Research Approach 3.1.1 Aim of the Research 3.1.2 Chosen Research Methods 3.2 Research Description 3.2.1 Sample and Distribution 3.2.2 Survey Structure 3.3 Descriptive Summary of Results 4 Evaluation of the Research 4.1 Application of Research Methods 4.1.1 Proportion Tests and t-Test 4.1.2 Correlation Analysis 4.1.3 Multiple Linear Regression Analysis 4.2 Key Findings 4.2.1 Assessment of Hypotheses 4.2.2 Key Factors for Car Sharing Use 4.3 Connection to Existing Literature and Research 5 Conclusion 5.1 Summary and Evaluation 5.2 Limitations 5.3 Outlook and Implications List of Literature Internet Sources Appendix Appendix 1: Questionnaire Appendix 2: Survey Translation Appendix 3: Sample Overview Appendix 4: Recoding Appendix 5: Analysis of Means Appendix 6: Proportion Tests Appendix 7: t-tests Appendix 8: Correlation Analyses Appendix 9: Regression Analyses "Jens Kopp analyzes the potential of car sharing as a new mobility solution in light of progressive urbanization and researches factors influencing the use of car sharing to assess the growth outlook of car sharing services. He performs a regression analysis to identify statistically significant factors influencing the use and evaluation of car sharing services based on an empirical field research conducted in Germany (n=175). Key findings include that cost saving is the only researched factor relevant to influence the use of car sharing services as well as the evaluation of car sharing and the assessment of its future. The existing research shows that car sharing is a viable lever to address substantial ecological and economic mobility issues and the conducted research provides new insights into the factors influencing the use and evaluation of car sharing services."-- Provided by publisher