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A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea. In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI. A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI. -- 'Presents a practical and down to earth approach to business case development.' Peter Wheatcroft , Moderator for the UK IT Industry Awards, Service Desk and Incident Manager