Business and Community : The Story of Corporate Social Responsibility in India

Business and Community is a historical narrative which also highlights emerging critical issues and the achievements as well as deficits of Indian CSR. Its objectives are threefold: - To enhance public knowledge, understanding and appreciation of what Indian business has contributed to society - To enthuse the business community as a whole, especially the younger generation, by highlighting exemplary individualsmpanies in the history of Indian CSR - To identify the factors which inhibit or encourage CSR so as to enable business and government to take appropriate action Written in a simple, non-jargonistic language, it is easy to understand without being simplistic. Its extensive bibliography will be useful for further research. Foreword -- Preface -- Introduction -- Private Wealth For Public Good -- Business And Community : Yesterday (1850/1990) -- Merchants To Multinationals : Growth Of Indian Business -- Merchant Charity (1850/1941) -- Corporate Philanthropy (1941/1960) -- Towards Corporate Social Responsibility (1960/1990) -- Business And Community : Globalization And Beyond (1990/2012) -- Winds Of Change -- Csr In Action -- Business And Community: Tomorrow -- The Challenges -- Csr As Trusteeship -- Appendices -- Appendix 1: Pioneering Dynasties And Their Philanthropic Foundations, 1914/1960 -- Appendix 2: Brief Sketches Of Csr By A Few Select Companies -- Bibliography -- Index -- About The Author. Pushpa Sundar. Includes Bibliographical References (pages 357-375) And Index. 'Business and Community' traces the evolution of the ideas and practices of Indian CSR against the backdrop of India's socio-economic development since the beginning of industry to the present, through four major phases of Indian business history. It highlights major landmarks, personalities and influences which have shaped these changes and the factors that inhibit or encourage business to engage with the community Business and Community traces the evolution of the ideas and practices of Indian corporate social responsibility (CSR) against the backdrop of India′s socio-economic development since the beginning of industry to the present, through four major phases of Indian business history.