Building Your Business the Right-Brain Way : Sustainable Success for the Creative Entrepreneur

Grow a Profitable and Lasting Business on Your Terms If you{u2019}ve started a business, you know that the journey toward success can be both invigorating and confusing, so where can you find advice that is practical and focused but still as playful and passionate as you are? Look no further than this book, which combines solid business expertise with a right-brain perspective that inspires creativity and innovation. Jennifer Lee{u2019}s fresh, empowering approach emphasizes taking action and continually improving to achieve extraordinary long-term results. Building Your Business the Right-Brain Way offers real-world-tested techniques that can benefit all sorts of businesses, whether you{u2019}re a sole proprietor running a coaching practice, a crafter looking to license products, a wellness professional with a team of employees, or any creative soul making a meaningful difference with your work. You{u2019}ll discover how to: {u2022} assess your business{u2019}s unique ?ecosystem? {u2022} build your brand and attract, engage, and keep ideal customers {u2022} develop new income streams that better leverage your time and resources {u2022} promote your products and services with authenticity and ease {u2022} grow your team (virtual and in-person) and manage staff and vendors {u2022} establish infrastructure and procedures to keep operations running smoothly {u2022} carve out vital white space to pause, reflect, and celebrate Includes play sheets and color illustrations to inspire action and propel your success "Entrepreneurial businesses are the fastest growing segment of the U.S. economy as people opt out of a challenging job market, seek to create a craft business "on the side," or pursue post-retirement endeavors. But many people with a terrifically innovative and commercially viable product or service defer their dream out of fear (and perhaps loathing) of number crunching, strategic planning, marketing, and the like. In her popular The Right-Brain Business Plan book, online course, and in-person seminars, Jennifer Lee got creative types over this hump with planning as playful as it is practical. Now with Building Your Business the Right-Brain Way, she guides readers through the next phases of business, from finding and keeping customers, working with staff and vendors, and setting goals to brand building, expanding, and even taking time to celebrate and knowing when to walk away. Worksheets, exercises, and real-world examples help readers use their right-brain strengths to be as successful as they are creative"-- "Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher"-- Un grand nombre d'individus à l'esprit créatif envisagent de créer une entreprise mais se sentent incapable d'y parvenir. La créativité relève de l'hémisphère droit du cerveau, dont l'activité repose essentiellement sur l'inspiration, la passion et l'expérimentation. Tout ce qui concerne la vente (feuilles de calcul, projections de ventes et canaux de distribution) fait appel à l'hémisphère gauche du cerveau. Jennifer Lee, une consultante en entreprise, assure qu'il existe de nombreuses similitudes entre la gestion d'une entreprise et la peinture sur toile. L'auteur guide l'artiste ou le créatif, intimidé par le monde de l'entreprise, à travers la stratégie propre au cerveau droit en matière de lancement de produits, d'acquisition de clients, d'augmentation des revenus et de recrutement de collaborateurs. Ne vous méprenez pas ! Cet ouvrage n'est pas un manuel de marketing. Il est ludique et regorge d'expressions à la mode, d'illustrations et d'activités impliquant l'utilisation de papier couleur, de ciseaux et de colle. Il est possible que cette approche ne convienne pas à tous, cependant getAbstract recommande les conseils pertinents et captivants de l'auteur aux entrepreneurs créatifs de tous bords "Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher"-- Provided by publisher This book covers all aspects of building a business for the creative entrepreneur, including: creating products and prototypes; hiring employees; finding the right consultants or contractors; social media and online promotions; packaging your business or your product; advertising; generating new ideas; evaluating progress; planning for the future; budgets and profit and loss statements