Building and running a successful research business : a guide for the independent information professional

The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process—introductory procedures, conducting the company, the ideal marketing methods, and maximizing research. From making key decisions and closing the sale to maintaining good relationships with clients and tapping into powerful information sources beyond the Web, this first-rate collection of tips, tricks, and techniques is the key to building a successful information business. "This is the handbook every aspiring independent information professional needs in order to launch, manage, and build a research business. Organized into four sections, "Getting Started," "Running the Business," "Marketing," and "Researching," the book walks you through every step of the process. Author Mary Ellen Bates covers everything from "Is this right for you?" to closing the sale, managing clients, promoting your business on the web, and tapping into powerful information sources beyond the web. The second edition features a wealth of new material, including new chapters on how to position yourself, marketing via social media, creating an effective web presence, strategic planning for your next five years, and writing a marketing plan that works. Bates, a popular author and speaker and a long-time successful independent info pro, reveals all the tips, tricks, and techniques for setting up, running, and growing your own information business."--Publisher's description

The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process—introductory procedures, conducting the company, the ideal marketing methods, and maximizing research. From making key decisions and closing the sale to maintaining good relationships with clients and tapping into powerful information sources beyond the Web, this first-rate collection of tips, tricks, and techniques is the key to building a successful information business.

The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process introductory procedures, conducting the company, the ideal marketing methods, and maximizing research. From making key decisions and closing the sale to maintaining good relationships with clients and tapping into powerful information sources beyond the Web, this first-rate collection of tips, tricks, and techniques is the key to building a success.