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ساخت یک سرمایه‌گذاری اجتماعی موفق: راهنمایی برای کارآفرینان اجتماعی

Building a Successful Social Venture : A Guide for Social Entrepreneurs

معرفی کتاب «ساخت یک سرمایه‌گذاری اجتماعی موفق: راهنمایی برای کارآفرینان اجتماعی» (با عنوان لاتین Building a Successful Social Venture : A Guide for Social Entrepreneurs) نوشتهٔ Eric Carlson, James Koch, Dr. James L. Koch، منتشرشده توسط نشر Berrett-Koehler Publishers در سال 2018. این کتاب در فرمت epub، زبان انگلیسی ارائه شده است.

**Written by two respected academics who work with a highly-regarded social enterprise incubator, this is the first social enterprise textbook to combine theory with current cases from around the world to illustrate concepts and provide critical insights into what works, filling a huge gap in the literature.**Interest in social enterprises is exploding in business schools. Social ventures seek to bring the discipline and energy of private enterprise to the task of solving problems like poverty, lack of clean water, and poor environmental quality. Although several textbooks exist to introduce the concept to students, this is the only one to combine current theory with extensive real-world examples. It draws on the collective intelligence of more than 200 Silicon Valley entrepreneurs in mentoring more than 700 social entrepreneurs at the Global Social Benefit Institute, a 14-year old social enterprise incubator at Santa Clara University's Miller Center. It offers a complete skill-building framework for both aspiring and practicing social entrepreneurs. This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures. Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute, cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003, over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes.Part 1 of the book describes the assumptions that the GSBI model is based on: a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process, and Part 3 lays out the keys to executing it. The book includes “Social Venture Snapshots” illustrating how different organizations have realized elements of the plan, as well as a wealth of checklists and exercises.Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students, social entrepreneurs, and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world. This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures. Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute, cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003, over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes. Part 1 of the book describes the assumptions that the GSBI model is based a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process, and Part 3 lays out the keys to executing it. The book includes "Social Venture Snapshots" illustrating how different organizations have realized elements of the plan, as well as a wealth of checklists and exercises. Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students, social entrepreneurs, and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world. Written by two respected academics who work with a highly-regarded social enterprise incubator, this is the first social enterprise textbook to combine theory with current cases from around the world to illustrate concepts and provide critical insights into what works, filling a huge gap in the literature. Interest in social enterprises is exploding in business schools. Social ventures seek to bring the discipline and energy of private enterprise to the task of solving problems like poverty, lack of clean water, and poor environmental quality. Although several textbooks exist to introduce the concept to students, this is the only one to combine current theory with extensive real-world examples. It draws on the collective intelligence of more than 200 Silicon Valley entrepreneurs in mentoring more than 700 social entrepreneurs at the Global Social Benefit Institute, a 14-year old social enterprise incubator at Santa Clara University's Miller Center. It offers a complete skill-building framework for both aspiring and practicing social entrepreneurs. "While social entrepreneurship is a rapidly growing field and thousands of social ventures start each year, the tools and processes that work on the ground are missing from most textbooks. This book will function both as a text for graduate-level students and a business planning guide for practitioners"-- Provided by publisher
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