Build Your Own Brand : Strategies, Prompts and Exercises for Marketing Yourself

**What is __your__ brand?** As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. __Build Your Own Brand__ is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: * Personal brand essence * Visual identity and style * Resume and elevator pitch * and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build __your__ own brand today! Intro Title Page Dedication Contents Your Unique Sense and Sensibility Branding Your Vision Archetypes Complements Associations Ethical Virtues Demonstration The Quest or "What's My Style?" Evaluating Your Premise Personal Projects Prompts Verbal Identity What's in a Name? Liberating Your Inner Writer Telling Your Story Elevator Speech Tools to Aid Crafting Your Verbal Brand RéSumé and Cover Letter Conventional RéSumé Contents Twitter Prompts Visual Identity Visualizing Your Brand Story Logo: Telling Your Visual Story Type and Image Relationships in a Logo Color RéSumé, Letterhead and Business CardWebsite Prompts Case Studies Debbie Millman Paul Renner Rich Arnold Seunghyun Shon Manik Rathee Grace Duong Michael Sickinger Kelly Thorn Kenny Barela Jim Godfrey Jon Contino Allison Kerek Gui Borchert Resources Color Glossary of Symbols Visualization Techniques Type Glossary Glossary of Terms Permissions About the Author Acknowledgments Copyright Help readers to develop a personal brand essence, style, resume, visual identity and elevator pitch, whether they're trying to land a new job or launch a business A vocational guide for graphic designers and other artists for how to create a brand and market themselves and their work.