British Food Journal - Vol. 105 No. 3 2003: The Croatian food and drink market

Until recently, the Croatian public has been relatively indifferent and unaware of issues related to genetically modified (GM) food products. However, the situation has changed and the Croatian public is becoming deeply sceptical about the benefits of GM food, and also generally about the food they eat. This paper examines some of the dimensions of the attitudes of the Croatian population toward GM food, and points out the high level of knowledge about biotechnology, and also the high level of non‐acceptance in this regard. These findings are significant for Croatian trade (especially importing and exporting), since knowledge about population preferences may influence the status of the Croatian food industry, as well as foreign food producers. Contents......Page 1 Abstracts and keywords......Page 4 Guest editorial......Page 6 Attitudes of the Croatian population toward genetically modified food......Page 8 Market segmentation on the basis of food-related lifestyles of Croatian families......Page 22 Food marketing in the function of tourist product development......Page 35 A case study of the Croatian beer market structure and performances......Page 53 Farmers’ wine fair: a case study......Page 64