Brilliant Strategy for Business : How To Plan, Implement And Evaluate Strategy At Any Level Of Management

In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Cover......Page 1 Title Page......Page 6 Copyright......Page 7 Contents......Page 8 About the author......Page 9 Acknowledgements......Page 10 Introduction......Page 14 How the book is organised......Page 18 part 1 Getting to grips with strategy......Page 22 1 How to be a brilliant business strategist......Page 28 2 Strategic issues......Page 48 3 Strategic directions......Page 72 part 2 Business level strategy......Page 96 4 Finding competitive advantage......Page 102 5 Strategy as learning and innovation......Page 128 6 Strategy, day to day......Page 156 7 How to lead, implement change and evaluate strategy......Page 182 part 3 Strategic thinking in a changing world......Page 214 8 The purpose and future of strategy......Page 218 9 How to break the rules of strategy......Page 244 Epilogue......Page 270 Further reading......Page 274 Twenty prominent strategists......Page 278 Index......Page 284 In Business, strategy is king. & nbsp;Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions This is an introductory, self-teach manual for anyone who's never put together a strategy before. It will help readers with every stage of planning, communicating, and implementing an inspiring and future-focused business strategy