Brilliant start-up : how to set up and run a brilliant business

After the initial thrill of the idea, starting-up in business can seem a daunting, lonely, and risk-strewn path. The sole mission of Brilliant Start-Up is to give you full support every step of the way by making the whole process easier, meaning you remain inspired and on the road to success. Brilliant Start-Up is structured around 8 practical stages that budding start-ups should go through, from the first idea to successful trading. The author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green. Following the advice and techniques in Brilliant Start-Up , you will: #x95; feel positive, energised and enthused #x95; be clear about the start-up process #x95; be able totailor it to suit your individual needs #x95; know which parts to focus on for success #x95; have practical tools to use, and details of where to go for further reading/support. Joining the hugely successful Brilliant series, this book is set to become a bestseller and the No.1 book on small business in the UK Cover 1 Brilliant start-up 2 Contents 8 About the author 9 Acknowledgements 10 How this book works 11 Phase 1 Preparation 14 Step 1 Brace yourself 16 Step 2 Work on your brilliant business idea 26 Step 3 Road test your idea 48 Step 4 Build your support network 60 Step 5 Think it through 74 Step 6 Reduce your start-up costs 80 Step 7 Raise finance 92 Step 8 Take care of the small print 110 Phase 2 Into action 120 Step 9 Get selling 122 Step 10 Set your price 142 Step 11 Now, make your product/service 154 Step 12 Get the cash in 164 Step 13 Do your books 172 Step 14 Do a quick risk audit 184 Phase 3 Up and running 190 Step 15 Taking on staff 192 Step 16 Make sales easier: marketing 204 Useful contacts 218 Index 222