Brilliant PR: Create a PR sensation, whatever your budget, whatever your business (Brilliant Business)

Written by the features editor of the leading UK weekly for PR professionals, __PRWeek__and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact. * **Learn how to present yourself or your business to the public** * **Understand the elements of a PR campaign and how to pitch to the media** * **Find out how to manage a crisis** * **Discover the power of social networking and how to get noticed online** Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact.  Brilliant Outcomes : Learn how to present yourself or your business to the public   Understand the elements of a PR campaign and how to pitch to the media   Find out how to manage a crisis   Discover the power of social networking and how to get noticed online Written by the features editor of the leading UK weekly for PR professionals, PRWeek and featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact. Brilliant Outcomes : Learn how to present yourself or your business to the public Understand the elements of a PR campaign and how to pitch to the media Find out how to manage a crisis Discover the power of social networking and how to get noticed online Cover 1 brilliant PR 2 Contents 8 About the author 9 Acknowledgements 10 Introduction 11 What is PR? 14 Where to start 26 Understanding the media 44 Pitching 62 Your online presence 82 Social networking 94 Creating a campaign 110 Crisis management 130 The next steps 144 Conclusion 160 Index 162