Brilliant Marketing Plans:What to know and do to make a successful plan (Brilliant Business)

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough #150; equipping you with plans that really work Cover Contents About the author Introduction: What makes a brilliant marketing plan? Part 1 Products Speed up product development Launch a new product Add value with service Part 2 Market development Educate the market Reposition a company Take your business online Make the most of social media Part 3 Sales channels Improve sales force performance Reduce the sales cycle Develop key account business Manage customer partnerships effectively Improve distributor performance Control competitors Part 4 Customers Enhance the customer experience Strengthen customer relationships Conclusion: Keep tuned to the market Index Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.